Newsletter Steven Ferry

The Modern Butlers’ Journal, August 2020, Butlers In the Media

Steven FerryButlers in the Media

by Steven Ferry

Buckingham Palace has ordered one of its many ex-Butlers to stop using the word “Royal” in referring to himself or his school. There seemed to have been an understanding at first, but the attempt to trademark the name was seen as an encroachment on the brand of the Royals and a step too far, particularly given the refusal by the palace to allow Prince Harry and Meghan Markle to use the word for commercial purposes.

Another ex-royal butler has continued his tradition of violating the basic standard of butlers by expressing opinions in the media about the personalities of the royal family based on his service for them. He may not be a butler now, but he could hardly have been before with the standards he follows. 

The onward advance of robot butlers now includes ones that can do the laundry, dishes, and keep pets occupied.

Another new wrinkle on the Butler concept: A Florida resort offering a Champagne Butler.




The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.