To better serve the industry, the Institute will be building a multimedia library that includes video interviews and instructional videos containing valuable or merely interesting information for industry players and watchers alike.

The quality of these items is and will be serious amateur, taking advantage of technology that puts in the hands of the common man, the tools to mimic radio and television professionals, all in the interests of making available materials that would otherwise never see the light of day.

First, IIMB Chairman, Prof. Steven Ferry gives us a briefing on Why to Train Your Butlers.

And next, a few videos showing some butler techniques and other interesting knowledge for the 21st century lady and gentleman.

There are enough comments on YouTube about these shorts from the many who have viewed them: this one is just a sampling:


“Thank you so much for this video. I just bought a bow tie and spent two hours failing to learn how to put it on. This video was the only one that helped.” STARRISON2