Newsletter Steven Ferry

The Modern Butlers’ Journal, July 2020, Butlers In the Media

Steven FerryButlers in the Media

by Steven Ferry

There were two mentions of butlers-of-sorts in the media this past month:

  1. Butlers being provided to single room hotels with no walls or ceilings, on a Swiss mountain side. “Each room gets Modern Butler service, the project’s title for a butler that’s actually someone who lives nearby and can serve as an expert on the surrounding region. (In addition to serving you a drink in bed and bringing along some food.) “The Modern Butlers are members of the local communities and most of the room night fee is used to pay their salary.”
  2. London-based Butler & Footman launching to provide an English version of America’s Hello Alfred, taking care of domestic and personal chores for busy executives.




The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.