Newsletter Steven Ferry

The Modern Butlers’ Journal, May 2020, Butlers In the Media

Steven FerryButlers in the Media

by Steven Ferry



With 90% of the media focused on government responses to the virus, collapsing economies, and the invisible dangers presented by the virus, there was no room for matters butler. In fact, the only two mentions were of products given butler names: A «Butler Globe Light» and a «Yard Butler»—the latter is a wall-hanging support for a garden hose and should not be confused with the Yard Butler that holds large plastic bags open so one can put fallen leaves into them.

Ah well, that is the drawback for being recognized as the quintessential service providers.

The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.