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The Modern Butlers’ Journal, May 2020, Butlers In the Media

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Steven FerryButlers in the Media

by Steven Ferry

 

 

With 90% of the media focused on government responses to the virus, collapsing economies, and the invisible dangers presented by the virus, there was no room for matters butler. In fact, the only two mentions were of products given butler names: A “Butler Globe Light” and a “Yard Butler”—the latter is a wall-hanging support for a garden hose and should not be confused with the Yard Butler that holds large plastic bags open so one can put fallen leaves into them.

Ah well, that is the drawback for being recognized as the quintessential service providers.

The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.

By Amer A. Vargas

Amer A. Vargas graduated with a Tourism Degree specializing in hotel management from CETT (Center for Tourism Studies) in Barcelona and spent the following decade in the service industry. Beginning as a waiter and then supervisor in high-end restaurants, he was next made responsible for raising service standards through staff training programs. After receiving further training as a butler, he worked as a butler and valet in private service as well as hotels in England and Europe.

During this time period, he translated the best-selling industry texts Butlers & Household Managers, 21st Century Professionals and Hotel Butlers, The Great Service Differentiators into Spanish and is currently creating butler training materials in the Spanish language.

As the Director of Spanish-speaking Markets, Amer is responsible for making the technology of butling available in private residences and hotels in the Spanish-speaking countries of the world. He provides consultation, placement, and training services in these countries.