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The Modern Butlers’ Journal, October 2020, Butlers In the Media

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Steven FerryButlers in the Media

by Steven Ferry

 

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The Royal Butler cannot be used commercially by Mr. Grant Harrold, according to recent court findings. The Trademark hearing officer, Mr. Allan James, stated: “I find it inherently likely that the user of a trademark featuring the words The Royal Butler in relation to training/instruction of a butler would be assumed to be someone who holds the official title of The Royal Butler in the Royal household. The mark would therefore indicate that the user has, or recently had Royal patronage or authorisation.”

The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.

Related posts:

  1. The Modern Butlers’ Journal, August 2020, Butlers In the Media
  2. The Modern Butlers’ Journal, June 2020, Butlers In the Media
  3. The Modern Butlers’ Journal, March 2020, Butlers In the Media
  4. The Modern Butlers’ Journal, October 2019, Butlers In the Media
  5. The Modern Butlers’ Journal, September 2020, Butlers In the Media

By Amer A. Vargas

Amer A. Vargas graduated with a Tourism Degree specializing in hotel management from CETT (Center for Tourism Studies) in Barcelona and spent the following decade in the service industry. Beginning as a waiter and then supervisor in high-end restaurants, he was next made responsible for raising service standards through staff training programs. After receiving further training as a butler, he worked as a butler and valet in private service as well as hotels in England and Europe.

During this time period, he translated the best-selling industry texts Butlers & Household Managers, 21st Century Professionals and Hotel Butlers, The Great Service Differentiators into Spanish and is currently creating butler training materials in the Spanish language.

As the Director of Spanish-speaking Markets, Amer is responsible for making the technology of butling available in private residences and hotels in the Spanish-speaking countries of the world. He provides consultation, placement, and training services in these countries.