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Published Articles

From the Hot Sands of Saudi to the Snows of Vail

Well, China postponed, so back to the US and one last project for 2008: after 120 degrees in the Saudi desert, snow in Vail is a welcome change. But first a pit stop in Denver with a family whom I have never met before and whom I had had the insensitivity to want to meet on Thanksgiving eve to discuss business. “No, come and stay the night.” With business colleagues like this, who needs friends? I did stay the night, we jam in a meeting over dinner, I tell Kelly her laying of the table was spot-on for the next day’s feast (she was nervous, you see, about a “Butler Emeritus” seeing her handiwork up close); Mike and I chat on the way back to the airport and agree to move forward. See http://thesociety.com/ It’s actually very exciting, as The Society coordinates and services the owners of over 5,000 holiday rental villas around the world, and we will be providing those clients who want it, with the invisible, anticipatory service characteristic of the butler.Here is the McFadden family a few days later, celebrating some special news.

The trip to Vail takes almost three hours, starting at about 5,000 ft in Denver and arriving at about 8,500 feet.

The Arrabelle at Vail Square sits right at the bottom of the ski lift and a short way from cross-country trails.

The butlers all dress in what I seem to recall as Swiss ski wear from the Sixties and the hotel is mocked up as a Swiss Ski lodge.

What I love is the fireplace in my suite, the heated bathroom floor, and limitless cups of complementary hot chocolate brought by the butlers. Second to that have been the ready smiles of the butlers, whom I had trained in the summer, and who are as glad to see me as I they. Apparently they have been doing very well over the last half-year since opening, offering superior service the likes of which visitors to Vail are not accustomed. These butlers are actually all ski-aholics, so they indulge in their passion for the slopes when not indulging in their passion for service.

I did crack out my Helle Hanson ski suit ($415 on sale fifteen years ago and worn just 5 times before I moved to Florida) and packed it ever hopeful of snow. Luckily, the cycle of fashion has just come full circle, and my style of suit is once again on the cutting edge. One hard day of skiing and I spend the rest of the week letting the knees recover, so the Helle Hanson adorns the back of the closet once again. It was very useful for the butlers to practice their packing skills, though.

The second round of butlers being trained prove themselves to be as sharp in class as on the slopes, so we have made good progress and, as always, I am reluctant to leave their company, doubly so as their boss, Kathleen, is leaving for California (family reasons). Still, in this hospitality industry, one seems to strike up friendships with wonderful people only to have them move on and…re-appear somewhere else where one can bump into them again! I count myself very fortunate to have met so many frankly capable, decent, upbeat, and earnest-but-fun-loving people. I suppose that’s what it takes to survive in this line of work. And guess where the GM, another gem, is from…Switzerland.

The economic blues are starting to set in, with other hotels in the area experiencing low occupancy (Arrabelle is still fine), but hopefully the snows that arrived the day I did, and the holiday season, will give people hope and cause to blow off the blues. Due to weather-related delays, Continental slips me onto a direct flight on an economy airline direct to Tampa. Wasn’t too comfortable, but it’s sure good to be back home for a few weeks, and arriving the same time as my original planned flight. A long hug for wifey when I stagger out of baggage claim, bags in tow.

And there was peace on earth....

Here’s to an upbeat 2009 for one and all.

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Published Articles

Are You Being Served?

If you think the latest hot trend in vacations is Italian packages, climate sightseeing, or medical tourism, then adjust your sights a bit higher, because a quiet revolution has taken place in some of the better hotels around the world: look for that icon of superior service, Jeeves, waking you up gently to a bright new morning in your hotel suite. Hotel butlers first appeared in the 1980s, but have become increasingly popular in the last few years. Currently, The International Institute of Modern Butlers lists 150 hotels and cruise ships with butler service (http://www.modernbutlers.com/butler-rated-hotels).

So what is a butler in a hotel? What does one ask butlers to do? How does one judge a hotel’s butler service? Does one tip them? Is he really going to come into your hotel room while you are in various states of undress?

The simple answer is that not all butlers are created equal. A “tanning butler” is a marketing gimmick, not a butler. What a butler should do is be the single contact point who schlepps around the hotel taking care of all the little things that would otherwise raise blood pressure when you have better things to do. He (or she, lady butlers are becoming increasingly common) can start by unpacking your bags so you can get right down to the vacation (in some resorts, they even take the stress out of the trip by bathing your feet when you first arrive while you sip margueritas on the balcony); and by packing your bags, they allow that extra hour on the beach.

Early morning field trip or tee off? The butler will wake you gently with the beverage of your choice and while he clears up the mess from the night before, lays out your golf clothing, and runs the bath, you sit in bed reading the newspaper.

Want a romantic bath with all then trimmings (in Manhattan, baths can cost up to $1,600 for what [not who] the butler puts in the bath and, more particularly, the bottles of fun stuff they serve)? The butler’s your man.

This isn’t the kind of luxury most people will pop for, but you’d be surprised how many hotels, recognizing that improving service is the best way to a tourist’s and business traveller’s heart, are drawing upon the same expertise formerly reserved for the elite, and all at non-stratospheric rates.

If your hotel offers butler service and you decide to try vacations in the well-served lane, here are the questions to assess whether your butler will be an asset:

  1. How many other rooms does the butler service (unless you are paying over the odds for your own private butler, you’ll be sharing)? If you share with too many others, you’ll hardly see the butler.
  2. 24X7 service?
  3. What services do the butlers offer?

Steven Ferry, Chairman of the International Institute of Modern Butlers, who spearheaded the industry’s Hotel Butler Rating program to sort the Jeeves from the “Jeepers!” points out that, “Unless hotel butlers have been trained by one of the few real butlers who are also reputable trainers, one is likely to experience a pale shadow of butler service that may put one off prematurely from experiencing real butler service at hotels offering it. It’s best to review the Institute’s listing for a hotel’s butler service rating and to ask questions before booking. If the butlers do not pack and unpack and otherwise care for your clothes, deal with any personal secretary/business needs, provide personalized service such as the traditional morning wake-up service and luxury baths, and essentially take care of you during your stay, then the likelihood is that the hotel is just climbing on the bandwagon.”

As Ferry says, “When you experience discreet, anticipatory and creative service from your butler, you’ll know you have arrived and your vacation really is one.”

So what do you ask your butler to do? According to Ferry, anything and everything (legal). Does one tip them? Yes, at the end of the stay. How much? Well, how long is a piece of string? Whatever you feel the service was worth: tips range from nothing to thousands of dollars, but whatever you decide will be graciously and discreetly accepted (by real butlers). And if he or she comes into your suite while you’re in a state of undress or packs your unmentionables, count upon more discretion and a professional response.

 

Maureen Herron

Categories
Butler training Etiquette

Butler’s Professional Code of Ethics

Integrity

Always act in the best interest of your employer. Placing their interest above your own, perform and maintain the highest level of professional standards in all relationships and duties.

Confidentiality
Keep all confidences regarding employer, guests, and other employees.

Service
Serve the guest as the guest chooses to be served.

Lawful Behavior
Be knowledgeable of and ensure compliance with all applicable local and national laws. Abide by the highest ethical, moral and legal standards.

Dedication
Perform your duties diligently, impartially and responsively, to the best of your ability. Activities outside working hours must not diminish confidence in you or your ability to perform your duties.

Personal Development
Endeavor to improve and enhance both personally and professionally. Strive to increase your service knowledge and improve your skills through training, study and the sharing of information and experiences with your peers.

Respect
Work towards achieving a strong foundation of mutual respect between the employer and other employees. Educate and instill a healthy respect for all persons and property associated with the employer and guests.

Professional Relationship
Strive to maintain appropriate relationships and boundaries in all aspects of service. Avoid discrimination based on age, disability, gender, sexual orientation, race, national origin or family politics.

Promotion
Commit to the promotion of superlative service, through personal and professional example, mentoring, establishing industry standards, and consistent, active involvement.

Summer 2001