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Mr. Bicycle and Other Challenges

“What do you suggest?” asked the GM of a luxury resort over lunch, recently. “A guest is insisting we track down the guest who ‘stole’ his bicycle and have him apologize in person.” The resort gives bicycles without charge to all guests and one had perhaps inadvertently, in the dark, taken the wrong one back to their villa. The butler had found the bicycle almost immediately and returned it to the indignant guest while the GM arranged for a visiting friend to impersonate the “thieving” guest and offer an apology. Unfortunately, the irate guest’s bicycle went missing again soon thereafter, and the guest went ballistic, this time insisting the police be called. In the end, several comps later (but not the anticipated comp for the whole stay), the guest left, the situation finessed by a GM who was no stranger to handling the occasional “guest from hell”—for it was not entirely clear that the guest had not himself simply re-routed the bicycle.

Thereafter, during the training of the butlers, “Mr. Bicycle” was held up as an example of an irate guest and the subject of role-playing on how to handle them through communication alone, without comping.

After a decade crisscrossing the globe in luxury resorts and hotels, plenty of perplexed and even frustrated GMs, DORs, FOMs and butlers have shared such examples.

As reportedly 5-7% of hospitality profits (2006 figures) disappear down the black hole of comping, instead of being used for the benefit of operations, owners, and shareholders, a solution would be a welcome idea, perhaps. Not that all comping is inappropriate, as sometimes the hospitality provider is at fault and needs to make restitution; but the majority of comping, by anecdotal accounts, seems to be for opportunistic and even criminally inclined guests in a world beset by declining moral standards.

It helps to define a problem accurately if a workable solution is sought, and in this case, there appear to be two issues, not one:
The first and easiest to resolve is the propensity to comp at the first sign of trouble in order to avoid further public displays. For instance, the Front Desk Clerk at one hotel in Manhattan offered to reduce a guest’s bill from $1,500 to $1,200 the instant he quietly answered her question about the suite (to protect the next guest, not to obtain a discount) including a faulty light that had come on at three in the morning. When he retorted that any deduction was really not necessary, she replied, “Well, how about $900?” The guest quit while he was still ahead, in case any further discussion of the subject might result in further reductions. Even if the guest were angry, and even if the hotel were at fault, this lady could have handled the situation without comping, because there is nothing easier than handling an angry guest, unless it is handling one, with communication skills alone, who is not angry.

However, when a guest is a professional “comp scavenger,” their hidden agenda makes it hard to handle with communication alone.
Take the example of the hotel opening in Georgia a few years back. Everyone from the owner’s family and even the outside trainers had been up all night before the opening to prepare. The high hopes and morale took a beating when the guest who booked the presidential suite and two adjoining ones, created a scene on checkout and was comp’d the entire weekend. They had set up the hotel to fail, taking meticulous notes of problems, more imagined and in some cases orchestrated by him than real. A cross check afterwards found he had been blacklisted by at least two other chains.
A False Start
Incensed, the author wrote an article in 2007 (on what he termed the guest from hell) that was widely published in the industry and received so much feedback (such as “Thank you for telling the truth—such a rare thing now—and addressing a topic near and dear to many service people’s heart”) that two more equally well-received articles followed in relatively quick succession (“Your articles have given us strength to carry on”). The gist of this trio was the need for an industry wide database of such guests, so they could not wreak havoc in one chain before being found out and blacklisted, and then simply hopping over to another chain, like a flea in pursuit of fresh blood.
Fortunately, the editor of the (initially publishing) magazine agreed and assigned one of his managers to establish such an organization. After providing much legal, ethical, and marketing input pro bono, the author was non-pulsed to receive a rather vicious letter threatening overwhelming legal action if he entertained any notion of moving forward with the project, as he obviously had nothing to do with it, according to the project manager’s overly assertive and twisted logical threads. Oh dear, the editor responded to the author’s perplexed email with the news that the erstwhile manager had left the magazine’s employ contentiously and was running with the guest-from-hell database idea as his very own business opportunity—the organization that was designed to neutralize guests from hell was itself in the grip of the corporate equivalent…and predictably would create chaos before imploding.

One of the reasons trouble was in the offing was this individual had expanded the definition of guests from hell from those who are criminally inclined—trying to obtain something for nothing (one particularly useful definition of criminality, whether bopping one on the head and running off with one’s wallet; “making” vast fortunes through manipulations of virtual money at the expense of the actual, physical economy; or hopping from one hotel to another without exchanging the valuables required to pay the wages and bills)—to include those who merely misbehaved. In so doing, he was perhaps following the lead of the NSA, turning the vast majority of well-behaved and considerate, law-abiding guests into valid targets for police state/thought police surveillance and control.
So when the story of Mr. Bicycle came up, offering the GM the above, caveat included, raised his hopes and piqued the author’s interest about the current state of affairs, over six years on. The database organization had something like 14,000 hotels signing up on launch, but the author had neither heard of (nor checked into) it since.

Internet research found no evidence of the original company beyond 2008, it now being defunct. There is one in the UK for small hotels and B&Bs, etc. Unfortunately, they have gone down the same road of policing and reporting misbehaving guests, as well as destructive or criminal ones, and so, while filling a demand, are also running afoul of such as the human rights watchdog, Privacy International.
Maybe the focus on clamping down on misbehaving is simply a reflection of the laws appearing on the books in the UK of late that are designed to monitor and criminalize misbehavior—a sad trend no doubt in misguided response to hooliganism: suppressing the symptom rather than eradicating the cause(s) and so inevitably generating further problems. But it is interesting that both initiatives widened the scope from fighting back against fraud (a valid target) to monitoring guest behavior, which focus conflicts with the ethos embodied in being a host and hospitality.

Turning Challenge to Opportunity

So as it stands, there is still no resource or association offering an industry wide database for luxury hotels and resorts and other higher-end service providers, in which those “guests” who engage in fraudulent and destructive actions (as opposed to unacceptable behavior) are listed. The idea being not to prevent such guests from coming to a hotel again, thereby potentially laying the hotel open to a charge of discriminating against them, but to refuse any attempts at engineering free service/products after they arrive, and also to have information on hand in the case of any subsequent attempt at Black PR on the Internet (by those who might have attempted to be comped and been rebuffed) after they have left.

How would it work? When a comp-merchant displayed his/her true colors, the database would be accessed to see if this were a pattern, and if so, the guest quietly confronted with the pattern and any notes made by employees during the current stay, and encouraged to pay unless they wanted to escalate the matter with the authorities. In this way, one also avoids inspection before the fact: assuming all are potential violators and so creating a climate of suspicion that tends to provoke what it purports to prevent, instead of simply dealing with those who need to be dealt with by their clearly demonstrated actions.

The above would be the administrative set-up and easy to institute, given software programs, Internet, and PayPal.

As one reader offered by way of possible organizations to spearhead such a database and its management: “Hospitality and sensibility only go so far when someone has ransacked the relationship. Typically, the guests from hell you are referencing receive free meals, rooms, cocktails, etc, and sometimes they even bring suit—all a nuisance and expense. Perhaps [we should] consider working with and being sponsored by insurance companies that cover hotels for such suits (presented on the expense side, it would fall under their umbrella, and insurance companies probably already have this info somewhere, as all businesses are subject to ruse), as well as the larger hotel chains and hotel associations. Good lord, credit card companies have protection built in, too, for any charge, which may be the seamless protector needed and offered as a service or specialty to their market.”

Whatever form it takes, in the end, well-earned profits and service given in good faith would be protected and reinforced, rather than being degraded by the few guests who act in bad faith. Such is a worthy goal, and hopefully some other enterprising individual or organization will pick up the gauntlet on behalf of the hundreds of thousands of earnest individuals who are working hard to create the wonderful experience that is luxury service.

Putting the Employee in the Driver’s Seat

It is only when one cannot fight back against something evil that morale and motivation suffer. The inescapable truth is that such guests are completely incapable of telling the truth. The angry, noisy type will at best twist the truth to make their point more egregious, or at worst, blatantly lie in a manner that is most destructive to the target of their ire. Those guests who feel the same way but are too timid to be angry, sometimes known as “passive aggressive” or “covertly hostile,” will be most ingenious in their complete perversions of the truth, covering their tracks with great finesse. Both types put hospitality professionals at a disadvantage.

Who hasn’t had a run-in with a guest from hell and, following the dictum, “The Guest is Always Right (even when they are acting criminally),” have taken it on the chin, turned the other cheek, and dare I say it, bent over—and in so doing, also exposed their sense of what is right and just to a good drubbing. After which, invariably, there is the giving away of the farm to appease the guest; angst about possible repercussions from head office, the media, and whatever other sources of retribution the guest promised to inform of one’s misguided efforts at service; and a lessening of one’s liking for the job, eventually and potentially to the point of quitting the profession. It is essential that the hospitality industry preserve the “hospitality” in its approach to guests; guests from hell undermine the openness and good humor upon which such hospitality depends.

Dynamic Knowledge is Power

Part of the solution, therefore, has to be educating employees on this kind of personality and then letting them have fun spotting them and predicting what they will do or say next. By empowering employees, one dis-empowers the criminally inclined guests, for the only power these actually have is that generated by the employee in responding to the unjust and unkind remarks or actions.

An individual in a lunatic asylum thinking he is god has no followers outside the asylum. He has no power. But if people outside the asylum give weight to his words and form a cult, then he would have power. It’s the same with the guest from hell: Recognize his or her ravings as those of a lunatic who has yet to be labeled as one (and may never be, because in real life such people can sound very convincing and may even have numerous letters after their name, titles in front of it, and great wealth), and he will have no power. React or give credence to his claims, and one empowers him.

Empowered employees will no longer think “mea culpa” and “mea lose my job” when assailed by such guests. A short, illustrated book has been published to help understand such troubling and troubled guests; the link provides more information. If interested, you can email this author for a complimentary electronic copy—there are no strings attached to this offer and email addresses will neither be harvested nor shared.

Published initially by Luxury Hoteliers and then by Hotel Online4Hotelier, Hospitality Net,  and Hotel News Resource 

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Taking Big Brother On Vacation

Next time you stay in a hotel, you may be surprised to find that Big Brother has tagged along: not yours, everyone’s. That’s because hotels are solving a problem with fraud that reportedly costs them $100 million each year. Strictly speaking, of course, it doesn’t cost them anything…they pass the cost on to you. So in effect, there’s a trade-off: Big Brother is invited on your vacation and you save some money.

This invitation follows the publication in hospitality trade magazines of three articles written by Steven Ferry, Chairman of the International Institute of Modern Butlers (www.modernbutlers.com) drawing attention to the excesses of the “Guest from Hell.”

As he tells it, “Guests from Hell complain about everything and when it comes to checking out, they complain some more and loudly enough for an alarmed duty manager to comp them (cancel their bill). Such guests travel from hotel to hotel repeating the same MO. Sometimes, Guests from Hell set up employees to fail, such as happened once when a guest ordered breakfast from the butlers I was training at a newly opened hotel, and also from room service. This gentleman (if he deserves such a title) requested different items for different times. When the butlers and room service independently delivered the requested items at the requested time, the guest complained they were early/late and had forgotten/brought unnecessary items. This upset the employees but worse, at checkout, the guest listed these and many similar “failings” and demanded the entire week’s stay for himself and entourage in the Presidential Suite be comped. It was. This incident first alerted me to this violation of fair play.”

One hotel manager reported a couple had complained the toilet flushed all night and they couldn’t sleep. He complained the cooling didn’t work and she complained it was too cold. Afterwards, maintenance found the toilet flapper had been moved off by 90 degrees and the A/C thermocouple had been bent out of shape and was unusable. The couple filed an official complaint that counted against the hotel, and yes, their bill was cancelled. The manager’s final words: “This database of Guests from Hell means we won’t lose so many good people to less stressful jobs, like bomb squads and hostage negotiations.”

Ferry’s articles called for an international database to be established to flag and put an end to criminally inclined guests. When one magazine editor offered his organization to run the program, Ferry provided them with the template and the Sales and Marketing director, who was tasked with establishing the identity and web site, was off and running, bringing in investors and setting up what was to become HotelSafeguard. It is testament to the need for such an organization that within half a year of launch, 14,000 hotels, motels, and resorts globally had subscribed to the database and submitted no less than 60,000 guest compensation reports.

It’s unlikely you will see a credit in your check:

“Guest from Hell program deduction, $5”

But rest assured, the bill would be higher without this program. What you may well see, if your hotel is a member, and if you look in the compendium (hotel information pack), is a small disclaimer stating that the hotel is a member of HotelSafeguard. That should be warning enough to the criminals (hopefully they are paying attention) and for the rest of us, it has no real impact.

Putting an end to the free ride for Guests from Hell is a laudable goal. It’s hardly a Big Brother intrusion when compared to the highly intimate scans one can be subjected to at airport security lines, for instance. But the tendency to expand the reporting brief to include behavior—whether rude, angry, complaining, jocular, or anything that some little Hitler may take exception to or use as a smoke screen for his own failure to serve—is palpable. Such would obviously throw cold water over the very concept of hospitality. In the early stages of setting up HotelSafeguard, bad guest behavior was one of the things hotels would be expected to report on, but this was later removed and the Web site currently mentions only guest comp histories being maintained.

Making sure it stays that way is a job consumers have, as well as hotel managements; for bureaucracies have a tendency to grow (the IRS was founded in 1913, taxing 1% of the US populace).

The program definitely deserves support for the peace of mind of the hoteliers who are hardly motivated when Guests from Hell are allowed free reign. So next time you see Big Brother on your vacation, just smile, because those serving you will be more inclined to.

 

Maureen Herron

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Taming The Guest From Hell

Back in 2006, the concept of the Guest from Hell was introduced to the industry in two articles entitled Besting and then Muzzling the Guest from Hell published by several industry organs. The feedback demonstrated strong support for the idea of an international database for the hospitality industry that would put an end to the free run of free service some guests have enjoyed by following the formula of “complain loud enough, be mean enough, and the suckers will comp you.” This strategy echoes Hitler’s “The bigger the lie, the more the people will believe it” — as long as they fail to face up to the unpleasantness and do nothing about it.

Typical of the feedback received was, “Your articles have given us strength to carry on. It seems these people gravitate to new facilities such as ours in the hope less-experienced staff and managers will be easier prey….and they may be right.”
“Please let me know if anything comes of the national database. It is a wonderful idea and will find tremendous support from the hospitality managers if not the entire industry.”

Several readers shared their own experiences with guests from hell, such as the following: “Reading your article about guests from hell has made my day. I had only been in this business for less than a year as the GM of a modestly sized hotel in a small Mid-western town, when I was ready to look for any other work. Why? Because of the stress caused by the few bad guests out of the thousands of good guests we had served. I believe, as you, that these are indeed serial criminals acting the way they do just to get free lodging.

“Take one guest who had reserved a room for one night. The next day, he asked to extend for a day and we granted that. The next day, his wife complained that a housekeeper had stolen make-up from the room.  We checked with the staff, but no one had noticed any make-up in the room. Still, we purchased comparable make-up for her and I offered a discount on the cost of their room (as a result of which my owners now want to pre-approve all purchases). The next day, the couple was supposed to check out and did not do so, although all their possessions had been removed from the room; so we ran their card and checked them out. That night they came back upset that their key would not work. The gentleman ranted about having a five-day reservation and would not listen to anything else, including any apology. We put them back in the same room, rearranging future reservations for other guests in order to do so. I even extended the additional discount to all five days of their stay. When they finally left, it was a distinct relief for everyone involved.

“A few days later, the gentleman called the hotel demanding to know what the additional charge was on his credit card statement. I asked him to send me a copy of his statement so that I could research any unauthorized charges. When I pulled up his folio, the ‘additional charge’ was for the first two days and the other one was for the next three days. I refunded the first two days’ charges and ended my letter to him with, ‘I hope you find future stays in other hotels to be more enjoyable’ …hoping he would take the hint and never return.

“I have also had guests demand the manager come in late at night so they could argue about rates; one of these guests brought my front desk clerk to tears with his abuse, then complained to our HQ when I asked him not to return to our facility.
There are also the saboteurs. We had a couple complain to our headquarters that the toilet constantly flushed all night and they could not sleep. It was not flushing when I was in their room helping them with Internet access, but after they left, it was running constantly because someone had moved the flapper off by 90 degrees. He complained that the AC would not work and he could not get cool all night.  She complained that it was too cold and she could not get the heat to work.  Maintenance found that the PTAC thermocouple had been bent out of shape and was unusable.  It had been working fine while I was up there earlier. They filed an official complaint that counted against us, and yes, they got their comp room.

“I guess that in this business you see the full range of people and the 98% who are pleasant just seem to fade into the background due to the noise of the 2% of guests from hell. Thank you for offering a glimmer of hope for the future.  Maybe with that database of guests from hell we would be better prepared and wouldn’t lose so many good people to less stressful jobs, like bomb squads and hostage negotiations.”

In searching for a partner to create and manage this Guest from Hell database, early advice included: “Your article was quite something. I am told that Talbots has computerized customers who continually create problems, particularly with their gracious return policy. They track these folks and their history and actually get to the point where they inform this type of customer that they are no longer welcome to shop at Talbots. Hospitality and sensibility only go so far when someone has ransacked the relationship. Typically, the guests from hell you are referencing receive free meals, rooms, cocktails, etc, and sometimes they even bring suit—a nuisance and expense. Perhaps consider working with and being sponsored by insurance companies that cover hotels for such suits (presented on the expense side, it would fall under their umbrella, and insurance companies probably already have this info somewhere, as all businesses are subject to ruse), as well as the larger hotel chains and the AH&MA. Good lord, credit card companies have protection built in, too, for any charge, which may be the seamless protector needed and offered as a service or specialty to their market.”

However, the editor of the magazine publishing the articles said in July 2007 that he would like to use his resources to run the database. He put his Sales and Marketing Director onto the project and the Institute provided the initial text for the Web site and overview and policies on how the program should run, as well as a program of steps to take to bring it to fruition. After providing initial feedback on the name of the database (Guest from Hell was fine for editorial, not a serious business), the Sales and Marketing Director ran with the concept, brought in investors and by the beginning of 2008, launched the database as Hotel Safeguard.

Keeping the Database on Target

The danger of keeping a database on guests is that it can set the hospitality industry on a course that belies its true nature: hospitality being, after all, a caring welcome for strangers, no questions asked. We cannot turn into Stasi or FBI agents, suspicious and challenging of our guests, secretly collecting information on them in ever more intrusive ways or using the threat of blacklisting to bulldoze genuine guest complaints, justifying shoddy service. The answer is to define clearly the very few who are to be reported on, and hold vigorously and unfailingly to this definition. Otherwise, like the Federal Income Tax of 1913, or the current Alternative Minimum Tax, both of which targeted a small percentage of the very wealthy and gradually expanded to include everybody (Income tax currently, AMT predictably eventually), all guests may have files kept on them eventually.

This database or directory should not be for guests who occasionally have issues and are either comp’ed by the hotel to redress an imbalance in service or product delivered, or who seek to be comp’ed in proportion to an actual failure to serve or damage done.

Nor is an angry, inconsiderate, rude, and generally highly unpleasant person really the definition of a guest from hell. Yes, there are hellacious guests and we’d prefer not to service them, but in hospitality, one is there to serve graciously. Such unpleasant guests are part of the terrain, they are often not always so, and it is not for hotels to screen guests according to their character.

To illustrate the point, let’s take this story from a hospitality professional: “As I walked into the front desk area of a beautiful property, a woman was going ballistic at the hotel manager, ranting and raving and giving him a mouthful in a very serious manner about how she didn’t need to bring business to his hotel. I couldn’t help but ask the lovely front desk girl what the problem was all about, as I thought something really bad had happened. Can you believe that the woman had asked for a horseback ride to be arranged and, in order to be fitted with the correct horse, had been asked her age, height, and weight! What a very sad person she must have been to make such a commotion over something so trifling.”

What hoteliers do have a right to do is prevent fraud. Anger and antisocial conduct in and of themselves do not show intent to defraud. Consider these two stories.

“In 25 years, the strangest guest(s) was a family staying at large hotel near Disney I managed in the mid 1980’s. The husband reported money had been stolen from their room. The new Manager on Duty reported it to me as I was leaving for the day so I decided to assist. On arriving at the room, we were met by a husband, wife, and two kids. The husband was fuming and beet red, telling us how $10,000 had been stolen from his room while they were at the attractions. I asked to see where the money had last been seen. Yelling and calling us all kinds of names, he showed me a black overnight bag. I asked him if he travels differently when with family versus for business, and could he have put the wallet someplace else. Across the room lunges his 4-foot 2-inch wife, bounding up on the bed in a feeble attempt to go eye to eye with my 6 foot 2 frame while calling us names that must still be hanging in space over Disney.

“I called the law. The law arrives and took their report. Included in the wallet were credit cards and travelers checks. I offered the use of my phone and office so he could place cancellation calls. Again, he continued to call us names when in the office, in front of his kids and others. He placed a call to his boss instructing me to tell him what had happened. Feeling for the kids, we offered to buy them dinner in one of the restaurants. During the meal, he told anybody and everybody his opinion about what had happened to his wallet. He demanded to speak with the housekeeping staff and I told him that would not happen. His response was that he would talk to anybody he wanted on a Sunday morning.

“The next morning, as I entered my unlit office, the phone line lit up. Looking down at it I said to myself  ‘That has got to be Mr. Guest from heck.’ I answered the call. It was his wife. She wanted to tell me that they had found the wallet. She asked me if I could call their credit card and Traveler Check Company to cancel their cancellation. Hours later, the wife appeared in the lobby to checkout while her husband sat in the car…maybe, just maybe, too embarrassed to make eye contact. Method of payment? Credit card or traveler checks….those had been canceled…of course, I helped them out to help the kids.

“The award for second place goes to the case of the Lost-and-Found hand gun. Same hotel, highly populated by families with kids. A guest checks out. Room cleaner calls to report gun found. I approach it with caution, empty it, cover it in a towel and take to my office for inventory and placement in the safe.

“Several days later, the guest calls housekeeping to see if he had left his gun at our hotel. The call is transferred to me. The caller announces ‘I cannot understand why that imbecile transferred me to you. All I want is my gun back.’ I asked the caller to describe the gun, with manufacturers name and serial number. To which he replied, ‘I guess you are the hard ass there.’ My response was that I was just doing my job. After we exchanged stats and pleasantries, I asked when he would be stopping back to pick it up? He said ‘You  ******ing idiot, I live in the Great Lakes area and will not be back there for years. Just mail it to me.’ I had to explain to him that I could not mail it to him as it is against the law and weapons can only be shipped from one dealer to another. At that point he said ‘Just stick it in a box and mail the ******thing, you *****’ To which I said, ‘OK, you can pick it up at the County Police Department,’ giving him the number and address. To this day, I can still here him yelling as we closed our phone conversation. Thanks for listening: better and cheaper than a psychiatrist.”

To make the grade as a Guest from Hell, there really has to be the distinct intention to defraud, and a pattern of doing so or attempting to do so from one hotel to another. In such cases, the game or focus for hoteliers switches from providing hospitality to playing cop.

That is what should have happened at a hotel where I was training the butlers, but did not happen because no mechanism existed for defining and pushing back against guests from hell. It was what gave me the idea for such a database. Picture a hotel opening where the staff had pulled off miracles to open on time (the owner and his family even rolling up their sleeves to sweep floors, organize, push, debug and drive through the myriad projects and sub projects involved in constructing and opening a large, five-star standard hotel). With great anticipation, the opening ceremony goes smoothly. The full house includes one gentleman and his entourage in the Presidential and adjoining suite. We first started to notice trouble when this guest ordered breakfast from the butlers and from room service. He requested different items for different times from each department. When the butlers and room service independently delivered the requested items at the requested time, the guest complained they were early/late and had forgotten items. This upset the employees initially until they compared notes. At checkout, the guest listed these and myriad similar “failings” and demanded the entire week’s stay for himself and entourage be comped.

It was.

Subsequent enquiries with two hotel chains found this individual to be blacklisted within each chain for what essentially is fraud. It is this kind of deliberate effort to steal or defraud, as well as tendency to damage property, which should be the subjects of reports for any Guest from Hell database.

Another way of putting it, is we are not behavior monitors or censors, but hospitality professionals with a duty to employees, corporations, and guests to discourage and eliminate criminality when it raises its ugly head. Every time a Guest from Hell, who may have been written up in another hotel’s database, comes to your hotel(s), you are behind the 8-ball and have to go through grief before becoming the wiser. For the one-time effort of transferring any existing database and ongoing input of information, and a fee per hotel, you can have access to a far more complete database than your hotel alone can create, save on comps and their narrowing of the profit margins, increase employee equanimity for better service, and leave the chore of running the database to another.

So the next time a guest trashes a suite or noisily demands to be comped at the end of a stay for reasons without merit, you don’t have to fawn or smile a smile you do not mean and hope that the steam coming out of your ears isn’t visible. You can do something about it! Skewer away!

This article also published in www.4hoteliers.com, www.hsyndicate.com, www.hotelnewsresource.com and Airline News Resource (www.airlinenewsresource.com)

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Muzzling The Guest From Hell

If response to an article is anything to go by, the recent one about Besting the Guest from Hell (Hotel Business Review and since reprinted by request in various other venues) hit the spot for a number of readers. Who hasn’t had a run-in with a guest from hell and, following the dictum, “The Guest is Always Right (even when they are acting criminally and anti-socially),” have taken it on the chin, turned the other cheek, and dare I say it, bent over—and in so doing, also exposed their sense of what is right and just to a good drubbing. After which, invariably, there is the giving away of the farm to appease the guest; huge amounts of angst about possible repercussions from head office, the media, and whatever other sources of retribution the guest promised to inform of one’s misguided efforts at service; and a lessening of one’s liking for the job, eventually to the point of quitting the profession.

It is essential that the hospitality industry preserve the “hospitality” in its approach to guests; guests from hell undermine the openness and good humor upon which such hospitality depends. Yet this “Besting the Guest from Hell” article is reportedly the first to espouse skewering such guests in order to protect that usually sacrosanct bottom line and that otherwise-well-nurtured employee morale.

Read on to discover exactly how we can take this old “bull” by the horns and deliver the coup de grace.

Consider momentarily two of the responses received to “Besting the Guest from Hell”

“I had the misery of dealing with such a guest when I was the GM for (named) Hotel. Sadly, this cretin called the corporate offices and lied and slandered me ruthlessly. I had worked with that company for four years, increasing occupancy and profits. Yet, this one creature, behaving similarly to the Presidential Suite creep in your article spouted off about legal action and my tenure quickly changed into being micromanaged. Needless to say, I resigned within a year. It seemed his celebrity superseded anything I had done. I did tell everyone in my city and chain about his behavior and we were protected from his ilk. I believe your bad guest list is a wonderful idea. I hope it takes hold. I thank you. It is rare that I respond to an article, I felt yours required positive feedback.”

“Thank you for telling the truth—such a rare thing now—and addressing a topic near and dear to many service people’s heart. Although no longer employed in the Hotel/Restaurant business, my eighteen-plus years in the business, unfortunately, left me with more memories and stories of the bad guest than the good. Throughout my time in the business, I compiled these stories in my head and contemplated my first book, to be titled ‘The Customer is Not Always Right.’ Without ranting on with these stories, but sticking to my intention of giving you good feedback for your article, my one comment would be that the select few who behave this way do it because they have consistently gotten away with this behavior. When managers empower employees to treat these people correctly, and their success rate goes down, maybe they will learn that far more is achieved with honey.”

Without wanting to undermine application of the dictum, “The customer is always right”—invaluable in gracefully resolving genuine customer complaints from guests who are merely poorly served, cantankerous, or difficult…even if they do often embellish their complaints with hyperbole for effect—I feel the time is ripe for a counterattack on those whose intent is not to right a wrong but who make a habit of trying to obtain something for nothing.

For such is the definition of a criminal, whether bopping one on the head and running off with one’s wallet; “making” vast fortunes through hedge funds and other manipulations of virtual money at the expense of the actual, physical economy; or hopping from one hotel to another without exchanging the valuables required to pay the wages and bills. It does not matter how many platinum cards guests carry or tailored suits they wear: if their intent and activity is to maneuver for a free ride by manufacturing complaints out of whole cloth instead of enjoying good service delivered in good faith, then they are criminals.

So what to do? Well, it’s time we applied some good old hospitality technology to what is probably an age-old problem. “Besting the Guest From Hell” recommended adopting the Butler’s traditional “Black Book” of employer misdeeds and character issues. We would upgrade this tool, a hard-backed book filled in with a stubby pencil or quill pen, to a 21st Century Web-based databank solution administered by one or two individuals. Having the same general purpose as a sexual offender list, the Hospitality Black Book would differ in that the list would not be open to the general public or even anyone in the hospitality industry, but only be accessible by the administrators, with oversight by an industry board of advisors. Said information on egregiously offending guests to be solely in the form of facts: date and time of criminal acts; location; exact specifics on what the guest said or did without any opinions or conjecture thrown in; the outcome of the guest’s actions; and a sworn attest from the person(s) making each report.

The administrators would be sworn never to divulge the information, but only to answer any queries from any member hospitality company as to whether an individual has been placed in it. The administrators would collect any new reports on new or old names on the list and would be charged only with ensuring that the information in it is factual before filing it. These administrators would receive a small sum of money from hotels to cover their costs of administering the list (given the number of hospitality venues in the world, the sum could be as little as $5 per hotel).

In the event a guest surmises he is on the list (from the continued refusal by hotels to accommodate him or her), he would have recourse to an independent committee of evidence (made up of four independent hospitality industry and public figures), which would show the reports to the party, get his or her side of the story, and make its findings, including proposing what the guest would need to do to make up the damage to the hotels submitting the complaints (i.e. refunding the comps, public apologies, etc.) and thus allow the guest to clear his or her name. This provision is mentioned only for the occasional time a guest with a genuine complaint has been incorrectly included on the list. Factually, the names on the list will be serial abusers with no slightest concept they have ever done anything wrong and so incapable of reforming.

The above would be the administrative set-up and easy to institute, given software programs, Internet, and Paypal.

While this independent body is being established by whoever wants to step in and set it up, a campaign needs to be run in the industry to identify such guests from hell, provide the parameters for their recognition and the rules of engagement/disengagement, including the meticulous keeping of notes as soon as one has identified a guest as being from hell.

If one has not been able to identify such a guest before his or her arrival and thus been unable to steer them away from one’s facility, one can still check with the independent body the moment a guest seems to show his or her true colors. Thus confirmed, employees would be instructed to keep the notes that will later be submitted to the independent body; as well as have the GM present to the guest who, upon checking out, will be trying to deliver his coup de grace with a demand for a comped stay or heavy discount because of all the “bad service” received.

It might help to educate guests from hell that their number is up. The simplest way to freeze them in the headlights is to produce a popular level book (as suggested by the reader above) and let the media get their hands on it. This book would detail some of the more egregious and wild examples of the activities of guests from hell while sewing examples throughout of how they were eventually brought to justice. The existence of such a book would put such guests on notice and may well cause some of them to tone down their activities. It would certainly empower employees with the knowledge that their nemesis has been caught squarely in the headlights—their criminal behavior acknowledged as unacceptable, and the mechanism existing for dealing with it.

It is only when one cannot do something, anything, about evil individuals, that they can give one the blues and blunt one’s desire to serve. So when there is some way to fight back, there is no need for employees to sink into a funk, or for the hospitality industry to feel skittish about employees and the bottom line being assailed by the ill-willed. Morale and income can only improve as a result, if only because, as one head butler indicated after reading the original article on the subject, the amount of money his resort would save in egregious comps as a result of curtailing the activities of guests from hell, would be significant.

To start the ball rolling on the campaign, please send in the horror stories of your experience(s) with guests from hell. Doing so may well prove a catharsis of sorts, as well as enabling this long-needed counter-attack. Final publication will not include your or any guest or hotels names, only your initials. Language and grammar will be cleaned up, so do not feel shy if your writing skills may be wanting.

First published in Hotel Business Review on 6 September, 2006
This article was also featured in Hotel News Resource, Airline News Resource and Hotel-Online.com

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Besting The Guest From Hell

“You call this a five star-hotel?” I’ve been in Motel 6’s that provided better service. You people are all the same, slipping service standards and all you are interested in is tips. It’s freezing in here, the A/C doesn’t work, the bed’s too small, the place stinks, I’ve been kept waiting by room service again, although why I bother eating here I don’t know, the food tastes atrocious, everybody says so. Get me the manager!”

Not your favorite type of guest. They come, they complain about everything, and when it comes to checking out, they complain some more and loudly until the alarmed manager perhaps comps their stay. Sometimes they set up the employees to fail, such as happened once when a guest ordered breakfast from the butlers whom I was training at a newly opened hotel, and also from room service. He requested different items for different times. When the butlers and room service independently delivered the requested items at the requested time, the guest complained they were early/late and had forgotten items. This upset the employees initially until they compared notes. At checkout, the guest listed these and myriad similar “failings” and demanded the entire week’s stay for himself and entourage in the Presidential Suite be comped.

Yes, one can blacklist such people, but what about those who then call in under a false name, or have someone else do so? And what about this being the first time such a character and his/her entourage comes to your hotel-as happened with the gentleman mentioned above? Once he had gone, a quick check with two large chains found him blacklisted.

In defense, does one create a national database of blacklisted guests? Butlers in London used to have their little black book with information on “employers to be avoided.” Word of mouth still exists in the butler community along this line. But in the larger hospitality profession, apart from in-house blacklists, any national database would be suicidal in our litigious society.

So what is a hotel to do with the guest from hell, whether they go the whole way and demand to be comp’d, or just create havoc for one and all during their stay? It seems we must suffer them with smiles on our faces and daggers in our hearts. Except that just results in personal anguish for all employees touched by such people, financial loss for employees and the hotel, as well as reduced service for other guests, as employees are sucked into trying to keep the antisocial guests “happy” and mute their disturbances.

After centuries of serving often cantankerous employers, the British butler, working with a modern understanding of the mind, has something to offer in answer to this question, as you will discover in Besting the Guest from Hell.

Besting The Guest From Hell

The basic answer to the guest from hell is to focus on educating employees on this kind of personality and then letting them have fun predicting what the guest will do or say next. When employees recognize the characteristics in a guest, they also know why they behave as they do, see them for what they are, and can predict how they will behave. Employees no longer think “mea culpa” and “mea lose my job” when assailed by such guests. One sees through the intensely mean-spirited and unjust smokescreen and confusion to a miserable individual whose only ability to create an effect has been reduced to upsetting others.

With such an understanding, one can still provide the smiling service expected of one, but without the dagger in one’s heart. For violence, expressed or unexpressed, only exists in the absence of understanding. The analogy I like to draw is the martial art of Aikido. The basic principle is not to resist or try to stop the antagonist’s motion, but to redirect it. In other words, one does not present a target for the opponent to connect with.

By empowering employees, one un-empowers the antisocial guests, for the only power these actually have is that generated by the employee in responding to the unjust and unkind remarks. An individual in a lunatic asylum thinking he is Jesus has no followers outside the asylum. He has no power. But if people outside the asylum give weight to his words and form a cult, then he would have power. It’s the same with the guest from hell. Recognize his or her ravings as those of a lunatic who has yet to be labeled as one (and may never be, because in real life such people can sound very convincing and may even have numerous letters after their name, titles in front of it, and great wealth), and he will have no power. React or give credence to his claims, and one empowers him.

That’s the philosophy part. What about the application?

The inescapable truth is that such people are completely incapable of telling the truth. The angry, noisy type will at best twist the truth to make their point more egregious, or at worst, blatantly lie in a manner that is most destructive to the target of their ire. Those who are too timid to be angry, sometimes known as “passive aggressive” or “covertly hostile,” will be most ingenious in their complete perversions of the truth, covering their tracks with great finesse.

The only thing an employee can do wrong is to believe anything such people say. The only correct way to deal with the information such people give is to start from the premise that whatever they just said is not true. This is particularly important when dealing with irate or covertly hostile guests for managers who might feel inclined to act against employees based on the guest’s utterances.

To be sure, employees can mess up, and some guests, even those who are not normally vicious, can react angrily or repress their anger into covertly hostile statements. The manager’s job is still to discern the truth, and the fact is that any statement expressed in anger or covert hostility by any guest, will find the truth being twisted or completely falsified.

So how does one recognize such guests? The angry ones are not hard to recognize, although they may be unpleasant to confront. It is the ones who smile while stabbing you in the back, either with some statement that makes less of you in some way or talking derogatorily about you behind your back, who are more difficult to nail down. This is the schemer who, if called on his real activities, will insist you are misunderstanding her or being overly sensitive, etc.

Apart from their general attitude affecting their ability to tell the truth, other warning signs include the following:

  • They utter upsets or bad news as generalized statements: “Everybody knows service is poor here,” “They’ve all been saying your housekeepers are illiterate.” If you were to ask who “they” are or “everybody” is, you’d find out it was just one person, probably expressing some similarly vague statement or some issue that applied to a completely different area.
  • They only ever talk about how bad things are, always putting a negative spin on events or communications they are relaying. When another person says, “This steak is a bit overcooked,” the guest from hell can be guaranteed to relay this to other guests, employees, and management as “The chef should be fired, he doesn’t have the first idea how to cook. His meats are all hopelessly dry.”
  • They compulsively criticize and make less of others, their abilities, possessions, activities, looks, etc. With the covertly hostile, this will come across as “My what wonderful furnishings (smiling). Honey, didn’t EconoLodge have the exact same motif?”. (Not to insult EconoLodge or Motel 6, which are perfectly good chains catering well to their specific publics, but I think you understand my intent here).
  • If they are upset with someone or something else (such as at their work or in their family), they’ll take it out on housekeeping or the valets or… (wrong target).
  • They do not believe that anyone owns anything, so they’ll be the ones who damage fixtures and take everything not actually nailed down in their suite.
  • They will never admit to any wrong doing, and will poo-poo any harm done to others as their being too fussy, thin-skinned, deserving it, etc. On the other hand, the slightest thing done wrong to the guest from hell will be made into an unforgivable wrong that can never be righted. *

Ever met anyone like this? They are hard to spot because they are hard to face up to, and the way they behave is designed to throw people off. There are other ways to recognize such people, but the above noticed early in a guest’s stay will be good clues that trouble is a-brewing.

That’s the time to a) alert all employees dealing with them that a guest has dropped in from hell, and b) have each, while still providing superlative service, note in writing each and every instance of chicanery. There are all sorts of language and communication skills that can be employed to handle even these guests smoothly, based on techniques and attitudes developed in part over the centuries by butlers.

Most importantly, being forewarned and on the lookout for nefarious behavior will put the employees in the driver’s seat in handling the situation, rather than just becoming upset over the guest’s actions. Secondly, if they hand these reports in to supervisors or the Rooms Manager (who can do additional research with other hotel chains), he or she can prepare a report in time for that guest’s checkout. Then if the guest demands to be comp’d or partially comp’d, you are ready for them. And if they come back later with trouble, such as legal suits, demands for redress, complaints to Head Office, then you just yawn, dig out and send off the report with a cover note.

Had the GM of the hotel that comped the Presidential Suite for a week, confronted the gentleman (security in attendance) with the documentation of his exact actions (which in his case included smoking persistently in the no-smoking suite despite repeated requests not to, necessitating a hefty cleaning bill for the hotel), and his history of criminal actions at other hotels, the guest would have backed down, said it was all a misunderstanding, and never had the gall to show his face at that hotel again. Or he might have blustered with legal threats and in all probability taken it no further.

Which brings us to one last point of philosophy: what drives these people? Without becoming too technical, they have no self respect, they do not feel they can produce decent and admired effects (what most of us are happy to and strive to do), or indeed produce anything at all. In other words, they are parasites. They consider their positions in society weak as a result, and so their constant effort is to weaken and undermine others, in the expectation that their own position will be less weak as a result. They are actually criminals, whether the law has caught up with them or not.

So, don’t let them intimidate or frighten you into cooperating in their criminal ways. Doing so will only compromise and degrade your view of mankind, from which the majority of your well meaning guests hail (come).

Nothing I am proposing is meant to imply that one does not seek in every way to provide superlative service to every guest. Just do it with your eyes open, paperwork in place, and a healthy dose of ethics and probity (moral correctness) if a guest from hell tries his or her ways on you or your fellow employees!

If any of this is not clear or needs amplification, feel free to write.

This article also appeared in the June 21 – 2006 issue of HotelExecutive.com, Airline News Resource July 2006, and Hotel Industry News, November 2006

*) Based on the works of Mr Hubbard, with further information on the characteristics available here