Message from the Chairman

by Steven Ferry

As elements of society, and nations, egged on by the media that is really propaganda (to make readers and viewers think a certain way, rather than for themselves), become increasingly adversarial and contentious, it is well to remember that a butler’s approach to the problems we face, could do much to move civilization away from finger pointing, fisticuffs, and futuristic wars, and instead bring about the calm and progress that we, the majority, seek.

The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people- skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.