Message from the Chairman

by Steven Ferry

In a world characterized increasingly by discourteous and divisive behaviour toward others based on unwavering ideas about how bad they are, it is probably a good idea to sit and look at these “evil people” until one has found twenty things that one has in common with them.

One thing I have found in the rather many decades I have been bouncing around this planet, is that nobody is quite as bad as we may think they are, or they are painted by others.

Let this be the tone for the year 2020!

The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people- skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.