Newsletter Steven Ferry

The Modern Butlers’ Journal, December 2020, Message from the Chairman

Steven Ferry Message from the Chairman

by Steven Ferry

This month’s issue has many interesting pieces in it as well as one unpleasant piece of news regarding a joint action being taken by dissatisfied students and graduates from the South African Butler Academy. While the defendants are innocent until proven guilty, for it to reach the point where graduates rise up in numbers to complain through the legal system, there must have been some problem with the services being offered or the advertising of the same.

The owner of SABA is trying through various legal shifts to prevent the case from moving forward, as well as setting up a blank web page that promises to detail how bad the Chairman of the International Institute of Modern Butlers really is.

This kind of knee-jerk attack betrays a short-sighted world view that does not include the possibility that one may be doing something that needs to be corrected and an earnest effort to remedy what may be wrong. For this is not about myself or the Institute, but a matter of a failure by the owner of SABA to deliver what was promised to the litigants in the two court cases, highlighting grievances that were not addressed over a period of time and so have accumulated and ended up in court to the detriment of all concerned, the butler-teaching profession included.

The Institute supports the cases because it was founded at the request of peers with the purpose of maintaining standards in the profession so that its reputation and functions remain intact. While it may not be easy to satisfy all students all the time, generally ineffective or harmful training, as claimed by the students, does the profession no good whatsoever.

Looking at the bigger picture, 2020 has been a wild ride—let’s salvage it with a fun holiday season using whatever creativity and resources we can muster to bring a smile to the faces of those around us!

The Institute is dedicated to raising service standards by broadly disseminating the mindset and superior service expertise of that time-honored, quintessential service provider, the British Butler, updated with modern people- skills, and adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resorts, spas, retirement communities, jets, yachts & cruise ships around the world.