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El fantástico sonido del agua en el Sur-oeste de Turquía

Una semana intensa y fructífera en Belek, cerca de Antalya, en el Sur-oeste de Turquía. El Susesi Luxury Resort y Spa se encuentra entre los complejos hoteleros más prominentes de su región y este año se ha establecido como objetivo ser nominado el Mejor Hotel de su zona. A pesar de no ser hito fácil tiene muchos números para conseguirlo: unas fantásticas instalaciones, multitud de puntos de restauración de diferentes gastronomías y, lo más importante, un personal cuyo único interés es complacer a los visitantes. Este último punto se ve reforzado, además, por el último training que el International Institute of Modern Butlers ha desarrollado para formar a los mayordomos que servirán a los clientes de las Villas y las Suites.

Todos los asistentes al curso demostraron sus sobradas habilidades para desenvolverse con soltura ante sus VIPs particulares, haciendo uso de todas sus habilidades comunicativas, de observación, anticipación y atención al detalle. El instructor se marcha del hotel con la firme convicción de que en pocos meses tendrá que re-editar algún certificado incluyendo un Golden Seal (Sello de Oro), en reconocimiento al gran trabajo desarrollado por alguno de los asistentes al curso.

El nombre del hotel está formado por las dos palabras turcas “Su” y “Sesi” que significan “agua” y “ruido de.” De esta manera, el nombre evoca de forma implícita los fantásticos servicios de Spa que ofrece y el placer a través del agua en forma de fuentes, piscinas y playa de que pueden disfrutar todos los clientes.

Y mientras se escriben estas líneas, ¡la temporada alta ha comenzado! El hotel va a gozar de una ocupación casi total durante muchos meses. Así, los mayordomos van a tener multitud de oportunidades para demostrar tanto lo que han aprendido recientemente como la amabilidad y cuidado por los demás que les son innatos.

Mis agradecimientos a todo el personal que colaboró a la organización y el buen desarrollo de la formación, y al cuidado del instructor durante toda la estancia, incluyendo al fotógrafo Eric que se ocupó de inmortalizar los mejores momentos de la entrega de certificados con su pericia y su savoir-faire.

Mayordomos del Susesi, os deseo lo mejor.

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Butler training Training

Sofitel Santa Clara y Cartagena

Las sesiones de formación en Cartagena volaron más rápido que el tiempo. Estar en un lugar tan maravilloso siempre deja al  visitante convencido de que el tiempo pasa demasiado rápido.

La duración de la formación fue corta, pero el tiempo se aprovechó a fondo. Creo las sonrisas de los asistentes, todos los cuales recibieron sus bien merecidos certificados el sábado 12 de mayo, hablan por el conjunto del curso: todos y cada uno dedicaron todos sus esfuerzos y atención al instructor y a los temas impartidos. Como resultado, su progreso fue excepcional y el “producto final” fue un gran equipo dispuesto a superar las expectativas de los clientes. Gracias a todos, no sólo por vuestra entrega y dedicación, sino también por todos los regalos!

El primero, la extraordinaria amabilidad del personal. Segundo, el hotel: un antiguo convento de las monjas Clarisas, comenzado a construir  en 1617 y finalmente inaugurado en 1621. De ahí el nombre del hotel de lujo restaurante, el “dieciséis-veintiuno”, una parada obligatoria para cualquier visitante que visite Cartagena. Aquí, el sumiller Oscar Santos presenta, todos los miércoles, tres vinos diferentes de su inmensa bodega. Está invitado todo aquel que esté interesado en el tema y el que asiste se marcha con un poco más de conocimiento y la agradable sensación de la simpatía y el acogimiento sincero. Un placer para todo aficionado al vino.

Y es que el vino y la excelente comida se entrelazan en el encantador ambiente del restaurante, acariciado por la música seleccionada, una temperatura agradable, el amable servicio y la fantástica decoración. No dejen de echar un vistazo a la pared del fondo del restaurante, donde la humedad local (a un constante 90% durante mi estancia) provoca la aparición de un musgo decorativo que crea un efecto fosforescente en las paredes de color oro. En definitiva, una experiencia que nadie debe perderse.

¿Otro regalo? Las simpáticas visitas de Mateo, el tucán del hotel, cuyas ganas de ser fotografiado variaban de día a día. Clarita, la amiga de Mateo, es tan bonita como él, pero menos accesible… ¡al menos para el que escribe!

El día antes de mi marcha, el personal del hotel organizó para mi un tour alrededor de su hermosa ciudad.

Situada en el norte de Colombia, Cartagena es especialmente famosa por su puerto, uno de los más importantes de América desde la fundación de la ciudad por el comandante madrileño Pedro de Heredia en 1533. En aquellos primeros días, el puerto y la ciudad eran de inmenso interés tanto para británicos como para franceses, por lo que los administradores se vieron obligados a mejorar de forma progresiva sus defensas, para proteger los intereses comerciales y a su población. Para escudarse de los invasores, Cartagena fue ampliando sus murallas y las fue dotando de frentes inclinados para minimizar los daños si recibían el impacto de balas de cañón. Asimismo, la fortaleza de San Felipe de Barajas incluye pasadizos ocultos de tipo laberíntico para ayudar a las tropas locales a vencer al enemigo si éste conseguía entrar en los cuarteles.

El hermoso convento de Popa se encuentra en el punto más alto de la ciudad de Cartagena y recibió su nombre debido a su similitud con la parte trasera un navío, tal y como se ve en la llegada a la ciudad desde el mar. Los religiosos Agustinos fundaron el convento en el siglo XVII. En la actualidad alberga el único retablo de Santa Clara que originalmente se mantuvo en el convento de Santa Clara, transformado hoy en el Sofitel Santa Clara.

Y aún hay mucho más para disfrutar en Cartagena, con calles compuestas de casas de uno a tres pisos de altura dependiendo del barrio en el que se encuentra uno y cuya altura señalaba el poder de los propietarios. Lo que es común a todas las construcciones son los colores brillantes en las paredes exteriores, la hermosa arquitectura que se remonta a los tiempos coloniales y el verde natural de los árboles y arbustos autóctonos que las acompañan.

Una experiencia realmente inolvidable.

 

 

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Butler training Training

Sofitel Santa Clara and Cartagena

 

Time seemed to fly during our recent training sessions in Cartagena. Being in such a wonderful place always leaves a visitor convinced that time passes far too quickly.

While the time allotted for the training seemed too short, it was extremely well utilized. I believe the smiles of the attendants, all of whom received their well-earned certificates on Saturday, 12th May, speak for the whole of the course: each and everyone devoted all their attention and efforts to the Instructor and the subjects being taught. As a result, their progress was outstanding and the “final product” was a great team, ready to surpass clients’ expectations. Thanks to all of you…and not just for your attention, but also for your presents!

The first present was the extraordinary kindness of the staff. Second was the hotel itself: a former convent for the Clarisas nuns, building first started in 1617 and the convent was finally opened in 1621. Hence the name of the hotel’s upscale restaurant, the “dieciséis-veintiuno” (meaning “sixteen twenty-one”), a must-dine-in for any visitor staying in Cartagena. Here, sommelier Oscar Santos introduces, every Wednesday, three new wines from their vast cellar to anyone interested in the subject and so helps deepen the knowledge of any wine amateur. Excellent food and wine combine with the delightful ambience of the restaurant, and are accompanied by lovely music, a pleasing temperature, kind service and wonderful decorations.

Have a close look at the lower part of the restaurant walls, where the local humidity (a constant 90% during my stay) causes a decorative moss growth that creates a one-of-a-kind phosphorescent effect on the gold colored walls. Altogether, an experience that no one should miss.

The always-friendly visits of Mateo, the hotel’s toucan, were another present; some days he was more eager to be photographed than others. The toucanness, named Clarita, was just as beautiful as Mateo, but harder to get along with: it proved almost impossible to have my picture taken with her (at least for me!).

The day before my departure, the hotel staff organized a tour for me around their beautiful city. Located in the north of Columbia, Cartagena is especially known for its port, which has been one of America’s most important ones since the founding of the city by Spanish commander Pedro de Heredia in 1533. In those early days, the port and the city were a continuous target for the British and the French, so it was forced to constantly improve itself to defend its population, its interests and its marketing power. To protect Cartagena from these invaders, wide walls were built with sloped fronts so as to minimize damage if the city were attacked by cannon balls. Likewise, the fortress of San Felipe de Barajas included labyrinth-like hidden passageways to help the defending forces beat back the invading enemy if they ever managed to conquer their quarters.

The beautiful La Popa Convent is located at the highest point of Cartagena, and received it’s name because of its similarity to a ship’s back end when viewed on arrival to the city from the sea. The Augustine Fathers founded the convent in the early 17th century. Nowadays it is home to the unique Santa Clara altarpiece that was originally kept at the Santa Clara Convent, which today houses the beautiful Sofitel Santa Clara Hotel.

There are still more sights to enjoy in the streets of Cartagena, which are lined with beautiful houses one to three stories high, depending on the county they are built in. The number of stories was a mark of the acquisitive power of the owners. However, what is common to all properties are the bright colors on the outside walls and the beautiful architecture dating back to colonial times, always accompanied by the natural green of the indigenous trees and shrubs.  All in all, Cartagena was truly an unforgettable experience.

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Butler training Training

Training can be fun and remunerative

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Training

The Modern Butlers’ Journal for Service Professionals Worldwide, December, 2011

BlueLogo2011web The Modern Butlers Journal for Service Professionals Worldwide, October, 2011

The Modern Butlers’ Journal volume 7, issue 11

 International Institute of Modern Butlers

 

Message from the Chairman

I estimate an individual or family with a net value of twenty million USD or less would be too unhappy with the percentage of that value being used to employ a butler skilled in estate, asset, and personnel management, to feel emboldened to do so.

In these days, therefore, of the diminishing mass affluent and the increasing wealth of the 1% we have been hearing about of late, one question of interest to our profession might be, “Exactly how many individuals or families have it within their financial means to employ us?”

For the only guessed-at number of butlers around the world, the answer is encouraging: 185,000 individuals and families boast (usually discreetly) a net worth of at least 30 million USD (for a total of 25 trillion USD under their control).

63,000 are based in the US, 54,000 in Europe, 42,000 in Asia Pacific, and 15,000 in Latin America—with the Asia Pacific group expected to be the most numerous within two decades. Of these families, over 4,600 are worth 500 million USD and up, and 1,235 are billionaires.

Whatever fanciful numbers have been bandied about concerning the numbers of butlers and household managers in private service, they come nowhere even vaguely close to the numbers of employers who could employ them.

Given that people of wealth for the most part want others to run their estates, the only conclusion one can draw is that the vast majority of the wealthy could benefit from an understanding of the value to them of butlers and estate managers in enabling them to enjoy the freedoms (and hopefully responsibilities) that come with great wealth.

And whose job is it to spread the word other than those in our profession? Whether by example, good media mentions, and campaigning to agencies and PAs, or whatever other means.

May those at the Institute wish you a happy holiday season and a most successful year ahead.

Steven Ferry

 

Letters to the Editor

Thanks for the Journal. Have you ever come across a butler’s thumb? Are there any available these days? John Ford, Australia

Thanks for the query about butler’s thumbs. If you are a butler, then you have two of them, one on each hand, unless an accident has resulted in one or more thumbs becoming unhappily separated and beyond repair. Most references to a “butler’s thumb” seem to be suppositions made from a passage in F. Scott Fitzgerald’s The Great Gatsby: “Every Friday night five crates of oranges and lemons arrived from a fruiterer in New York – every Monday these same oranges and lemons left his back door in a pyramid of pulpless halves. There was a machine in the kitchen which could extract the juice of two hundred oranges in half an hour if a little button was pressed two hundred times by a butler’s thumb.”  The device referred to is not some implement, but simply the thumb of a butler being used to switch on a machine. However, there is such a thing as a butler’s thumb meaning more than the unadorned thumb of a butler: English butlers of old had darkened thumbs from polishing silver with their thumbs using a jeweller’s rouge mixed with ammonia, thereby imparting a bluish patina to the silver. Their thumbs would blister initially and then harden and darken. Obviously, butlers and underbutlers with darkened thumbs or hands (“plate hands” were similarly acquired when engaging more than the thumb in the polishing) could walk tall, like the soldiers in the novel, The Red Badge of Courage.    The Editor

Re the Butler’s Thumb, a friend of mine has a silver one, like a thimble, which she had attached to a silver chain and used as a piece of jewelry. When I asked what it was, it looked so lovely, she said it was a ‘Butler’s Thumb.’  I have been trying to get one for years now, without any success.  She told me it was used so that the thumb would not get in the soup when being served.
It is probably true that nowadays the soup bowl is not filled up far enough. All the best and many thanks,  John Ford 

That does ring a bell, thank you, John. A useful piece in its time, no doubt, and a curiosity today (obviously too rare!) I hope you find one. In fact, I’ll put out a call for anyone who might have one or seen one, or know where to find one. Does anyone? The Editor

 

Is there any groom, stable hand, or consultant within the Institute’s membership who has knowledge of cleaning tack—specifically saddles and their parts? I have made a good job of an old saddle but it still has a bit of a dusty/slightly moldy smell. I have used a Coca Cola dip on the buckles, which works sometimes, but these are badly rusted—even the Maas products don’t make much headway. My questions are:

1.  What is the best type of cloth to use?

2.  Should you clean the dust and dirt off with some other product, prior to using the saddle soap?

3.  What is the best product to use on rusty buckles?

4.  What product should be used underneath the saddle?

5.  Should it be conditioned with mink oil, after using saddle soap?

6.  Can you use shoe polish to cover scuffs, and then saddle soap?                 NG, Virginia

 Editor: Please respond so we can hook you up with NG, one of our members


Butlers in the News

As reported in that—by-comparison-with-TheNews-of-the-World—respectable tabloid (forgive the oxymoron), The Daily Mail, a butler’s reported mildly intemperate and certainly ill-worded e-mail has resulted in his billionaire employer being sued by two of his former maids for presumably more than a few pennies for “racial discrimination.” What did the butler do?  “When one of them sent an email to the oil tycoon’s butler at the property, the butler is said to have replied: ‘Sorry new directions . . . No Philippine since today.’ ” Ouch! That may or may not have been the employer’s instructions, but what is a butler if he does not translate an employer’s sometimes hastily and even injudiciously stated pronouncements into something that is palatable to the recipient, thereby protecting his employer’s reputation, not to mention, in these litigatious times, his pocketbook? And what is a butler if he does not consider the dignity and feelings of those who have applied for positions and have to be told they did not make the cut? Whether a poorly worded email is grounds for a court case, and whether an individual has a right to decide whom he wants to have working in his house based on whatever tortuous or ill-considered logic or lack of it, are other matters, entirely. Any comments?

The Butler’s Guide to Tea

The final article on the subject of tea, by Frank Mitchell

The Clipper Ships

Any series on tea would not be complete without mentioning the fabulous tea clipper ships. The clippers were built for speed as the first tea of the season to be landed in London fetched the best price at auction. The design of the fast clippers culminated with the extreme clippers whose speed in a favourable trade winds allowed them to compete with the newer steamships. It was only when the Suez canal opened that they were truly rendered obsolete.

The design had a realitvely short heydey between the launch of the first clipper, ‘Scottish Maid’ in 1839 and the decline of commercial sailing in the 1890’s.

The Thermopylae


Launched in 1868, the Thermopylae was one of a series of vessels built in Aberdeen by the firm of Walter Hood for the local White Star Line of George Thompson & Co. Technically an ‘extreme composite clipper’ designed by Bernard Waymouth, she was registered at 991 tons and had a wooden hull over an iron frame. While ships with iron hulls were already in service, iron was considered detrimental to tea and the heavier iron hulls could never compete against the wooden hulls in a light breeze.

Best known as a tea clipper, the Thermopylae also took part in the wool and coal trade.  On her maiden voyage from the Thames, Thermopylae sailed to Melbourne, Shanghai and Foo Chow. She broke records on each leg of the journey and set a record of 63 days for the passage. She continued to set records during her years of service, a list of which can be found here;

Basil Lubbock’s book ‘The China Clippers’ (1914, James Brown & Sons, Glasgow) mentions an encounter with HMS Charybdis as the two ships passed Port Phillip Heads: ‘Both vessels crowded sail on the same course, but as soon as Thermopylae had her canvas set she began to draw rapidly away from the warship, in spite of all the latter’s efforts to stay with her. At last, when the Thermopylae had conclusively proved her superiority, the captain of the Charybdis could not restrain his admiration, and hoisted the following signal in the Mercantile Code as he rapidly dropped astern: “Good bye. You are too much for us. You are the finest model of a ship I ever saw. It does my heart good to look at you.” ‘

Even after being sold to a Canadian company in 1893 and having her rigging cut down to that of a barque, she still set a record of 29 days for the pacific crossing. Once, she kept pace with the 16-knot steam liner “Empress of India” for three days.

She eventually became a training vessel for the Portuguese navy and was renamed the Pedro Nunes. Later she was used as a hulk before being ceremonially sunk in 1909 with flags flying and the Queen of Portugal present.

The Cutty Sark


Built at Dumbarton for John Willis and launched in 1869, she was intended to compete with the Thermopylae. By far the most powerful clipper ever built at 921 tons.

The friendly rivalry between the Cutty Sark and the Thermopylae started the very next year. The Thermopylae bested the Cutty Sark in 1870 and 1871. In 1872, the Cutty Sark had a 400 mile lead when she lost her rudder and had to make temporary repairs. She still arrived in London only a week behind the Thermopylae. Not until 1876 did she make the best time, only to be beaten yet again the following year by the Thermopylae. She never broke any records in the tea trade, but did break the Thermopylae’s records on some legs and once sailed from Sydney to London in 73 days, a week better than Thermopylae’s best time for this voyage.

She survives in dry dock in Greenwhich to this day. Despite suffering fire damage during recent renovations, she is expected to be open to visitors again during 2012.

  

Let’s talk about wine

 

 A new series by Amer Vargas  

 

 

Welcome to the first article of a series of writings about wine, the drink between the other drinks offered of an evening, famous the world over for enamoring all those who are interested in maximizing their gastronomical experiences; for raising in toast to celebrate some sparkling occasion with a sparkling wine;  and, in many parts of the world, for sharing good moments with friends.

Why do we call it Wine?

But let us start from the beginning: from where does wine derive its name? The current word comes from the earlier stages of Germanic languages (mother to English, Danish, Swedish, and Dutch languages, among others), winam, itself borrowed from the Latin vinum, which came from the Indo-European languages. Another theory goes further and links the origin of the word with the Sanskrit (Indo-European) vana, meaning “love,” which later led to the word Venus (Roman Goddess of Love), so connecting wine with its reputed aphrodisiac quality.

There is evidence of wine production about 8.000 years ago in the areas where Indo-European languages where spoken, over the current countries of Georgia, Iran and Armenia, from where the drink began its expansion to the rest of the (known) world 1,000 years before our current modern era.

 Stop with the geek stuff… I want to make my own wine!

How is wine made? The best known wine nowadays comes from the juice of grapes, but it can also be made out of other fruits, like apples or berries.

To produce red wine, vintners (wine makers) use red or black grapes. The fruit is first crushed and allowed to undergo alcoholic fermentation while in contact with grape skins, seeds and sometimes, even the stalks. The juice that results after crushing the grapes is rather colorless (as is the pulp of most grape varieties) and red wine obtains its color from the pigments present in the red grape skins: the longer the juice is in contact with them, the more color transfer there will be. Tannins and other characteristics of red wines similarly derive from the contact of the juice with the skins.

 

White wine, on the other hand, is made by crushing or pressing any  grape and not allowing it to remain in contact with the grape skins during fermentation.

When producing rosé wines, vintners most commonly use red grapes and allow the juice to remain in contact with the skins for a short time before having it ferment as white wines.

So, what is alcoholic fermentation? It’s a process by which the sugars of the grape juice are transformed into alcohol by yeasts found naturally in the skins of grapes. In the case of whites and rosés, since there is little exposure of the juice to the skins, vintners add a controlled amount of cultured yeasts to achieve the desired level of fermentation.

 

After the fermentation, the wine can then mature, meaning age so different “tastes” can develop. This stage can be accomplished in different containers, all of which will have an impact on the final wine.

In both the fermentation and the maturation, the material of the container is important, as well as its size, as well as the temperature of the juice during the processes.

Got it! What grapes do I buy?

The kind of grape used to make the juice that will become the wine is as important as the fermentation and the maturation are and includes one or more varieties of the European species Vitis vinifera, such as Pinot Noir, Chardonnay, Cabernet Sauvignon, Merlot, etc. There are over 300 different varietals, as these varieties are called, and very often two or more of them are combined to give different characters to the final drink.

 Stay connected as we delve deeper into this fascinating subject in next month’s journal, when we will focus on wine production.

 

The Giving Tree

a book review by Jim Grise of New York City

Rarely do either a celebrity or a tattoo catch my attention, but closer inspection was prompted when I saw Ryan Gosling sporting a tattoo on his left shoulder of  The Giving Tree, a popular children’s book by Shel Silverstein that has garnered its share of both accolades and controversy since being published by HarperCollins almost half-a-century ago. Considering our positions as butlers and other service providers, the book is worthy of contemplation, especially as we enter the season of giving, for while The Giving Tree seductively requires  only a few minutes to read, it invites a lifetime of reflection on the nature of service.

In short, the tale follows a boy whose needs are most graciously and generously fulfilled by his concerned and compassionate tree. As the story quickly unfolds from childhood through later years, all possible assistance is rendered and all possible resources depleted. Yet the tree, ever the giver, manages to provide the boy with one final and remarkable service.

Endless questions abound: In any service environment, when is service fully realized—if ever? Should service expectations and provisions be limited to a service relationship, if at all? Is service toward others its own reward?  Are boundaries to service—that provided or that received—ever justified?   Who is the real benefactor of service: the receiver, or the giver?

None of these questions are easily answered, nor were they directly addressed by the author of The Giving Tree. A sequel was never produced that might have laid these questions to rest, so they continue to tease. For just as with the tattoo of the tree permanently etched onto Mr. Gosling’s shoulder, this story will remain with us to explore for a very long time.

Happy Holidays during this season of giving,

 

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The Institute is dedicated to raising service standards by broadly disseminating the mindset and skills of that time-honored, quintessential service provider, the British Butler, adapted to the needs of modern employers and guests in staffed homes, luxury hotels, resort,  spas, retirement communities, jets, yachts, & cruise ships



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The Institute Conducts Butler Training for South African State-sponsored Program

In common with other developing countries, South Africa has a high unemployment rate. The rate is highest among school leavers—the group least likely to find employment in the formal sector, particularly if they are from rural areas.

In tough economic climates, successful job applicants need qualifications and experience. Young matriculants have neither and unless their parents can fund their studies, they are effectively barred from the job market.

In an innovative approach, Signature Life Institute of Hospitality Studies started a training program for matriculants from rural areas in KwaZulu Natal. For six months, these students are living and working at a Life Hotel, gaining on-the-job experience in a field of their choice. Their options are: Kitchen, Reception & Guest Services, Housekeeping & Laundry, Food & Beverage, and Hotel Butling. Included in the course is 3-weeks of intensive classroom tuition.

The International Institute of Modern Butlers is proud to be associated with this initiative and, under the auspices of the Private Hotel School in Stellenbosch, outside Cape Town, has taken on the responsibility of training the Hotel Butler candidates.

One of the most exciting aspects of this program is that successful students receive placements at the end of the six-month period. This is in stark contrast to expensive programs that produce hopeful students who then face a tough job market. It is unfortunately true that the longer a graduate goes without finding a job, the less likely they are to be employed in the field of their qualification—a statistic this program seeks to overcome. This training must provide the students with real, useable skills that prospective employers need.

One of the Institute’s biggest challenges has been how to train students who have no background in the hotel industry within the time period allowed. We are confident that the unique program—following proven, proprietary Institute training materials—will provide each student with the required skills.

We are certainly committed to making it a success with our partners.

Frank Mitchell

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Butlers in the Bahamas

Disappointment over delays without adequate cause and lost baggage evaporated as the hotel’s  airport greeter  ushered us to the limo outside Nassau’s airport and promised to have our lost bag to us by the end of the day.

Butlers and butler-level service are a welcome pick-me-up or antidote to the increasingly poor service one experiences in other service industries, and only serve to illustrate the truth of trendwatching.com’s proclamation that “Brand Butler” is the most important trend in the corporate world for 2010.

For the majority of us (myself included) who cannot afford butler service, there is a solution: start applying butler mindset and standards to all service industries. As the US manufacturing industry is now something like 9% of GDP, the rest must be service industries. So unless we all want to drown in mutual frustration, it may be time to bring service standards out of the basement.

So I turned in all my old medium format equipment, and older digital stills and video cameras, and was given 5 cents on the dollar,

all of which went toward the purchase of my new Canon 5D Mark II and 28-300 mm lens.

Let the fun begin!

Views from our hotel room.

 

Storm clouds over Paradise Island, Nassau

If a wo/man is as alive as he can communicate, then these butlers are most certainly alive

Some butlers on Paradise Island

 

The engaging and inevitable Bahamian smile—a trainee during a break
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So How was Your Butler?

Ratings Keep Hotels Honest & Validates Serious Players

In an industry that is premised on service, increasing numbers of high-end hoteliers have decided to raise the bar by instituting butler service. Increased rack rates, customer loyalty, enhanced word of mouth and, on the employee side, greater retention and raised standards facility wide are the reward where true butler service is offered. A key question, however, especially in any country lacking a broad and long tradition of butling, is: “What exactly is butler service?”

Anyone who has experienced butler service in hotels and resorts may have seen butlers stretched so thin as to be invisible, pool attendants re-titled butlers, or any of the myriad other ways in which marketing departments and managers have demonstrated creativity in tapping into the prestige of things butler. While real butlers appreciate the recognition afforded their profession when offerings of superior service are personified by a butler figure, they are not themselves served well in the long run by this cheapening of their profession. More importantly, guests can recognize a gimmick when they see one and are left in a poor frame of mind at being handed a Mickey Mouse version of the service they had expected and paid for when booking into a facility.

As the standard setter for the profession, the International Institute of Modern Butlers has felt compelled to pick its way gingerly through the rubble of the castle walls and stand firm against the enemy: the inclination to cut corners on the way to status and higher revenues—always a self-defeating exercise in the long run. The Institute’s weapon of choice? A rating system that parallels AAA and Mobil ratings but which is focused on butler service in hospitality venues. The purpose of the rating is to help guests and travel agencies make informed decisions about the nature of the butler service being offered by a venue they or their clients may be considering; and to assist managers and butler employees in improving their butler services and achieving recognition for their efforts. Ratings are done by various sources: the hotels themselves, the Institute’s personnel and other butler professionals, and now, following Conde Naste’s model, by guests providing their input via www.modernbutlers.com/standards/butler-rating.aspx

The article that follows details the successes enjoyed by some hotels that have made earnest efforts to implement butler service and use the rating system to improve their offerings; as well as feedback and advice from managers and head butlers on instituting genuine butler service. All hotels have been given ample opportunity to self-assess, so those listed on the Web site as offering butler service who have not been rated would have some reason for pleading the Fifth that they may want to share with prospective guests and travel agencies doing their due diligence.

Where butler departments are established properly, they enjoy varying degrees of success based on their adherence to the basic purpose of butling: the providing of a discreet service that anticipates guest needs.

Failed butler departments are caused by violating a few basics: not selecting proven service professionals for butlers; not training them on the persona, mindset, communication skills, and service skills of the butler in a hospitality setting; launching the butler program without bringing the rest of the employees aboard, so it appears as a threat to their income stream; and trying to cut costs by cutting service, resulting in harried butlers providing an irreducible minimum of service to too many guests.

What drives these shortcuts? In my experience, it has been one or more of three distinct impulses:

  • Money motivation, where the goal is solely to increase revenue by riding on the coattails of the butler profession, with little patience for or interest in the financial outlay, sweat equity, and intelligent thinking necessary to deliver the actual service.
  • A manager either not understanding or taking a personal dislike to the idea of butlers. In one instance, an inexperienced and unethical GM was busy accepting personal favors, protecting his incompetent protegés, and creating a culture that put loyalty to his own agenda ahead of servicing guests. He resented being shown up by the service expectations of the popular Head Butler and the butler team. So the GM did everything possible, both covert and brazen, to undermine and end the butler service so desired by the hotel owner and guests. As the Head Butler at this establishment noted with typical understatement, “GMs unfamiliar with the service would do well to respect the advice of their Head Butler. If one has not worked with butlers before and does not understand the concept fully, it will be very difficult to provide the support/level of understanding required to make the program a success. Instituting a butler department is a project that requires dedication and support on all fronts—ownership, management, and operations—in order to succeed.” This story is still playing out, but the Head Butler is standing firm while taking over increasingly the functions of other departments being mismanaged by the GM that had been cutting across the ability of the butlers and the hotel to service the guests.
  • A manager focused on slashing costs. In one instance, an owner had invested heavily in establishing a butler department (on one floor of a brand new facility) that proved very popular with guests and media (almost always the case). Yet when the revenue began to flag facility wide after the grand opening (as a result of inadequate sales and marketing), he thought one solution lay in the savings that could be accomplished by firing all the butlers, and proceeded to do so. The hotel continues to flounder to this day, having lost its signature service and earned itself a poor reputation in the local community upon which it depended for its personnel, all on top of the original inadequate sales and marketing efforts which were not remedied by these firings.

Successful outcomes might include The Cloister, recently rebuilt and reopened on Sea Island, Georgia. Butler service was initiated at the behest of the owner, Bill Jones III, to all 125-guest rooms and 32 suites. Fiona Williams Cameron, the Head Butler who led the team that established the 55-person butler department, offers some pointers for the kind of success that led to a Four Butler facility with Five Butler service to its 32 suites.

“The more input you can have before infrastructure is in place, the better off you will be in terms of avoiding potential operational issues for the staff, leading to better service for†the guests. In terms of operational issues, it is only normal that various departments will be uncomfortable with a new concept, so communication is key among department heads.Lastly, we invested in a large amount of training for the staff and will continue to do so.

“The Hotel Butler Rating System is a wonderful benchmark that will help guide hotels in the direction of this personalized and quality service while also keeping competition alive. Achieving these standards is mainly dependent on training in the modern style. As an example, we have worked to find a happy medium between ‘good service’ as ‘discreet service’ and the warm, friendly service characteristic of Southern Hospitality that our guests are used to receiving.”

Leopoldo Perez is the head butler at One & Only Palmilla, voted best resort in Latin America by Conde Naste for the last two years. Butler service to each of the 172 rooms and suites has been a key element in this success. A dozen of these suites receive dedicated butler service, making One & Only Palmilla both a Four-  and Five-Butler facility. According to Perez, “All guests in suites with dedicated butlers are given cell phones for direct contact with their butlers (and nobody else). There is very little the butlers cannot do for guests, as long as it is legal, of course.

“Critical elements in building our butler department have been, firstly, having a trainer to guide the department in the right direction. Secondly, having management support and understanding of what the butler department brings to the property, so they were willing to invest in resources, staff, and training.

“Our guests were not used to butler service at first, especially in a relaxed beach-resort property such as ours, so they did not take advantage of our service and were not commenting on us in customer-feedback surveys. So we created new procedures and amenities, advertised on the Web site and collateral, and increased our staff numbers. The guests then began to notice and use the butlers, thinking of them as ‘my butler.’ We now enjoy 60% repeat guests and 20% of these ask for the same butler. We have doubled the number of butlers to 44 because of the demand for butler service.

“The physical layout of our property is not the normal monolithic building with suites easily reached by butlers on each floor. Our 172 rooms are in twelve separate buildings spread over 25 acres, which makes it difficult operationally to provide butler service. We have handled this by assigning rooms optimally and increasing staff numbers. We also set up mini pantries in each building so the butlers have easy access to their tools and supplies, instead of trekking to the two main pantries on site. And we have added butler runners to keep the pantries and mini pantries stocked and to take needed or requested items to the butlers for presentation to the guests.

“My advice to other head butlers is that even if you are already experienced, bring in a professional in the field to help launch the service. Secondly, if the hotel has not yet been constructed, you as head butler need to speak to the architect about designing the spaces and areas needed by butlers to service guests. Thirdly, you need to create your network, attend butler conventions, become a member of professional associations such as the International Institute of Modern Butlers, and use the network of individuals in the profession to give you knowledge and guidance. That’s how it has worked for me.

“From the GM’s perspective, it is very important that you understand what a butler is and decide what you want your butler service to do for the hotel before launch; then sit down with the head butler and communicate your expectations.

“The rating system has proven very useful. Many hotels are advertising that they have butler service as the next great thing in personalized and excellent service. Many guests are experiencing this butler service, often in hotels where they may not have the necessary resources to provide butler service or the proper training. So guests tend to be disappointed with their experience, which of course reflects on all hotels offering butler service. The ratings will allow guests to know what kind of butler service they will be receiving. In the same way, it gives hotels such as ours that offer butler service, the opportunity to see where they stand with regard to that service, and what they need to do to take it to remain at the same or move to the next level.”

George Sotello is the GM at One & Only Palmilla, and he reports, “The butler department has become an icon for the resort. Well-traveled guests know what to expect from their butler experience and feedback has been extremely positive. From the moment the guests meet their butler, there is an immediate connection, the guests understanding that they can call upon their butler to fulfill their every need. Some guests, coming from North America where butler service is not common, do not know what to expect from their butlers. We are working on an orientation CD to send first-time guests before they arrive. ‘Blow away the customer’ is our credo, and we rely on the butlers in a good part to deliver on that promise. We have had many guests contact the resort after leaving, stating that after experiencing the butler service at the resort, they feel lost and wish they could have a butler at home.”

Mr. Nakano, the Managing Director of the Rosewood property, Hotel Seiyo Ginza in Tokyo, has also utilized the Butler Ratings to help extend the butler service model across many guest contact points in the hotel, in addition to providing butler service to all guests—a first for Japan. As Mr. Nakano puts it, “No-one seems to realize how profitable butler service can be: it would be of great benefit to organizations considering implementing butler service to be coached on how it could enhance the organization’s ability to make more money and perhaps save costs through re-organization and consolidation. Our Rooms Division, for instance, is run by the Head Butler; his team of butlers also manages our PABX/Communication Center for all incoming calls to the hotel in addition to all Room Service orders and delivery. We have thereby eliminated the need for a separate PABX and Room Service department and staff. Few people appreciate how valuable and convenient butler service can be.”

Obviously, these benefits accrue where the players are serious about putting a real butler department in place, and a useful tool in achieving this is the Butler Rating System.

Rating Your Butler

Hotels and resorts offering butler service are rated here. This list is influenced by input from anyone qualified (i.e. anyone who works/worked at or has visited the facility upon which they are commenting) providing their feedback via a link on the same page.

Specific comments are not posted, but are used in assessing the real-time state of butler service—rather than annually as with other rating bodies. The Institute, likewise, does not take a passive/judgmental role, but works with hotels to alert them to issues so they can respond and/or act to improve.

The ratings range from “No Butler” to “Five Butlers” (briefly) as follows:

No Butler
The butlers are called such, but have no training or understanding of the nature or skill-sets of a butler, often having a modifier in front of their title, such as “fireplace butler,” “technology butler,” or “baby butler.”

One Butler
There is literally one butler on the floor, rushing to service guests who are kept waiting or improperly serviced. There may be more than one butler, but training on the skills of the butler or the grace of a butler are lacking, even though some of the service is being provided.

Two Butlers
The butler-to-guest ratio is still too strained, so guests are kept waiting or not fully serviced, but basic elements of butler service are performed and the butlers have been trained in their profession either in schools or on site. No night butler on duty and no butler coordinators to connect guests with butlers.

Three Butlers
There are enough butlers in shifts to manage guests, including night butlers, butler coordinators, and a head butler. The Butler department exists as its own department, not under Housekeeping, Concierge, Room Service, F&B, or any other department. Guests are offered a good range of butler services and these are satisfactorily executed. Butler service has been established and fine-tuned with the assistance of trained professionals.

Four Butlers
Butlers provide excellent, often invisible service to guests who are wowed by the attention to detail. Includes a full complement of butlers who have sufficient presence with the rest of the employees that they have raised their level of service and can obtain instant service for guests. Butler Department personnel receive ongoing training and quality control to keep them sharp and there is a Deputy for the Head Butler who facilitates this training and other organizational steps to keep the Butler Department running smoothly.

Five Butlers
Guests have their own private butler to attend to their every (legal and ethical) needs and desires, including accompanying them on excursions as chauffeur and guide. In the case of guests lacking companions, this level of service may extend to the butler being a companion for a guest, even being skilled enough to play such as golf or tennis (but sufficiently diplomatic always to let the guest win by a narrow margin—and never crossing the line). Where spa service is offered, the butler may also be the spa therapist or so knowledgeable in spa methodology that he or she presents a seamless experience for the spa-going guest.

The full list of requirements for each level can be found here.

This article also appeared in HotelNewsResource.com and AirlineNewResource.com