On-site Training – Hospitality, Hospitals, Retirement Homes, Corporate Customer Service, etc.

It has been said that the day we stop learning is the day we quit. Gaining the skills of the British butler can only help you improve your level of service to your guests, clients, customers, patients, etc. and your own value to your employers.

We recommend that you ask your employer to receive some, or all of the training offered by the Institute and mentioned below. In a service-based industry, service quality is the key to guests and customers, etc. deciding to come to your facility. Managers and owners know this, so they may well pay some attention to your proposal.

Specific Institute programs that are available through seminars and courses:

  • Butler Persona
  • Basic Butler Skills
  • Apprenticeship
  • Etiquette & Protocol
  • Executive Training

(Click here for more details on these bullet points).


  • Increased rack and occupancy rates as well as loyalty for hotels and resorts;
  • Increased satisfaction and word of mouth for patients and residents in hospitals and retirement homes;
  • Increased customer satisfaction and business for businesses
  • Increased passenger satisfaction, word of mouth, and loyalty for commercial airlines and cruise ships;
  • Greater job satisfaction, security, income, and opportunities for staff.

Please Email the Training Director for a complimentary email or telephone consultation. We are happy to help clarify your training needs and assist you in your proposal for a winning training program for your hotel, resort, customer service unit.

The Institute is  a Founding Partner of the International Luxury Hotel Association.


If we have not touched and changed the lives of our students, we have fallen short; for nobody is born a butler and becoming one requires not just new hands-on skills but also a change in point of view, attitude, and mindset that reach beyond the professional life of our trainees.




The following accounts were from earlier years of training: there are too many to keep adding more and more, but the testimonials continue to show appreciation of the training experienced.

“It has been a little while and I thought you might want to know how we are doing here. Since the beginning of February, my production has skyrocketed (both Number of Nights Occupied and Daily Actions as a Butler are higher than they have ever been before). The guests are really satisfied and most of them are actually wowed. I have received many recommendations and letters of thanks from my guests and they are pretty much raving about their stay.

“Last week, I had a VIP in the Governor suite who arrived VERY upset indeed. I spent a lot of time with her during her short stay and she sent this email after leaving:

‘Thank you for the most incredible treat I could have received…most importantly, it was your magical touch that made it so special. When I arrived, I was in a bit of personal turmoil, and by the time I left, I felt like a feather of happiness. It was such a soothing, comforting environment and having you as my personal butler was the experience of a lifetime. My every wish was answered in a flash, you are very expert in so many areas, and you understood immediately what was needed. Your manner exceeds any expectation from the most skilled butler in the world. I grew up in Europe and have experienced top-notch service in world-class hotels, but this was beyond the beyond. It is your being, your personality and kindness that shine through. My only regret is that I could not stay longer!’

“This result is absolutely due to the application of what we learned during the training with you.”

“The Institute delivered an extraordinary training to our butlers, bringing a different way of thinking to the team, being positive and creative in every situation. The most impressive course was Room Service, where we had to use the multiple skills we had learned to organize, deliver, and interact with guests. We are looking forward to the advanced training class from the Institute in the near future.

“I can only write positive words about the training we received: very clear explanations, even for foreigners, a lot of examples from real life, and videos. We covered a lot of very valuable ground in this training, thank you very much.”

“Absolutely one of the best learning experiences I have had. What impressed me the most was the education on the human condition: how to read and respond to emotions and scenarios, and how to apply them to our every day lives. Thank you for this wonderful experience.”

“I really enjoyed being able to understand the mindset of a butler before learning the day-to-day duties. This butler training has been a great jump-start for our department and given us the needed tools to run a successful Department and provide top notch service…great job.”

“It has been a great experience gaining knowledge on different aspects of management skills to use in our work environment. It will help guide our team members to the next level, working on common goals.”

“By the end of the course, we obtained a lot of knowledge, experience, and training skills. I appreciated highly the enthusiasm and the training methods adopted and the way you successfully transferred your knowledge, experience, and the attitude of a professional trainer to all of us. Hoping to attend further training with you.”

“A very effective training for our current role and future career growth; educates us in every aspect of our professional and personal life. The training had lots of positive effects on motivating colleagues in providing exceptional services to our guests.”

“This is the best training I have ever taken in my work experience, I can apply the knowledge I received from this training for work and for my personal life. I had many missing points in my previous work as butler, now I have completed those missing. The trainers are unbelievable, they gave us the best training!”

“High quality training, with theoretical and practical knowledge. Now I understand the butler mindset, as well as guest expectation from me as butler. The trainers are very good and professional, the teaching style was very good.”

“I did not know anything about butler before, but now I know may things It gives me a lot of knowledge, I believe I can be a butler now.”

“It is very high quality training, well organized! We refreshed our knowledge as well as gaining new useful knowledge.”

“It was great training by expert and very professional trainers who gave us their experience.”

“Now we understood how to be good butler and that this profession in our resort has a very important role and honor. The trainers gave us all they have in very detailed ways both theoretical and practical, very professional. Now I know what the butler should do to make the guest happy and satisfied, I learned a lot.”

“It helps me getting many missing points in order to be good butler. The trainers were magnificent, they are the best in their subject.”

“This was the first training where I wasn’t bored—it had a good quality and was very important for my private life and my career as I learned new things that I can progress in my life. I am very lucky that I had this training. The trainers influenced me: when I first saw them, it excited me greatly to learn things from them that were very important for me.”

“I learned to be a good butler, to evaluate my own life, and be the person that the company is searching. The lessons that the trainers taught us will help us in our private lives and in our jobs. I am very thankful for the hotel that they have gave us such an opportunity. Mr. Steven loves his job, he is a person that smiles and is very disciplined because of his job. I thank him that he taught me very much things and to be focused. Mr. Budi is a very happy person in life, not like the teachers in our area. When he teaches us something, he actually brings the child out of our soul. We had fun, we learned much things of him, he sees everything positive in life, we are going to miss you.”

“As a butler you have to have this education to advance. For me, both of the trainers taught us very good things and they looked for every detail. As teachers, they were perfect!”

“We are very lucky. We have learned this education from professional persons. We have listened very careful, we felt the things that they have told us and we practice everything that we have learned. We wanted to learn and the teachers wanted to teach.
When we were successful, they were happy. They taught us the good and the right things. Thanks to them, we have seen the details in our job. We are very thankful for the things that they have taught us and thank them for their friendliness. Maybe they don’t realize it, but we have learned very much things from them, we owe them. Mr. Steven and Mr. Budi are wonderful people, they have a very good heart, they are very positive. I will never forget them, or Sevnur, who translated for us.”

“I am very happy that I had this education: I have had lots of education, but it was never like this. It was a very qualitative training and I succeed in a very difficult thing, thanks to the professional teachers. Mr. Steven taught me that I have to be disciplined. He is a very good person. He has something that I can’t describe: unhappy people can be happy when they see him. Mr. Budi is a perfect person. He helped me so much, no matter how much I thank him it will be not enough. He is a person full with energy, he is a lovely person. He helped me with my problem and is like a big brother for me.”

“Thanks to the training, my thoughts have changed and I am acting different. Now I know how to treat a guest and how to make him or her happy.”

“We learned many details through practice and drills. Our thoughts and views have changed.”

“As one who has gone through formal private service butler training in the past, I cannot thank Mr. Ferry enough for the added insight into the mindset of the higher service standard. His continued emphasis on surpassing the acceptable, on demanding the extraordinary that we are each capable of providing, has not only given each individual the tools, but also given the entire team the ability to work together efficiently, to provide the ultimate ‘wow’ for each guest. Would I have changed or altered the curriculum? Wished for a different focus? No and no. One can¹t change what was tailor-made for one’s success. I truly can not thank the Institute enough for the knowledge, expertise, and direction in shaping the success of the department.”

“The butler training has been very fruitful and we had a lot of fun. I learned many things that I did not even know were butler duties. I would like to thank both of you from the bottom of my heart for your wisdom and guidance. I hope to see you back for a refresher course.”

“The trainers are so knowledgeable with a good approach to the students. I really appreciate the private assist I received in order to understand the difficult words I did not understand, going back to earlier studies, even. The training was very effective, as we learned each operation and then drilled it, receiving positive feedback about our performance and skills. It has been a great pleasure to attend such an interesting course.”

“Thank you both very much for your efforts and the gift you have given us in sharing your wisdom and experience. Your personal example and attitude are the most effective tools for demonstrating the butler concept: making the guest comfortable, relaxed, pampered and respected. In addition to giving us the knowledge, you managed to create a team out of the butlers, which is half the battle won. It would be great if you could provide refresher sessions in the future.”

“It was a pleasure learning the innovative ideas from both trainers. We are definitely having an exciting time, as the team is energized with all these new ideas, such as the Butler Service Card, which will be introduced soon in the resort.”

“The butler training and the executive training that followed have generated fabulous feedback from all participants, and provided great SOPs and principles in an interesting atmosphere. The executive training gave us valuable skills in planning to achieve targets efficiently and effectively, while increasing our knowledge and leadership skills that are proving very useful in managing the department. The butler service training created a strong base of valuable skills for the new butlers to attain ideal butler service, urging all the butlers to work harder to achieve success, to be creative in servicing guests. We look forward to repeating this great training in the near future.”

“The trainers are so knowledgeable and have a good approach towards students, giving us positive feedback about our performance and skills. I really appreciate the dedicated assistance received in order to clarify the difficult words I could not understand. The training was really effective, learning how to do something and then drilling it, such as the wake-up service and communication skills.  It’s been a great pleasure to attend such an interesting course and thank you for the booklet. Looking forward now to applying the different techniques acquired.”

“It was such a pleasure having you with us for the past couple of weeks. I have learned so many wonderful new and truly exceptional service points, I can hardly wait to practice them on my guests. I especially appreciated your honesty with me when I extracted the little bit of analysis from you with regards to myself. The butlers have been doing a great job and I am so proud of them! They speak so highly of you and are singing your praises to everyone that asks. The program was a huge success and we all agree that it has put us in the perfect position and set us up for total success. Thank you a hundred times over for sharing your knowledge and yourself with us.” JP, Chef Concierge, Member, Les Clefs d’Or