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NEWS...
Trendwatching.com declares BRAND BUTLER as the focus for corporations in 2010, confirming that the drive by the Institute to export the Butler Mindset to the corporate sector is bearing fruit. For more information 
Refer also to Mr. Ferry's July 2010 article in HotelExecutive.com where he discusses this latest global corporate movement and its implications for the world of luxury hotels.
The Institute has partnered with Harley Street, London, UK-based Suite Collection to offer butler services in the most prestigious and extraordinary of hotel suites in five star hotels around the world. See http://www.suitecollection.com/
The book BUTLERS & HOUSEHOLD MANAGERS, 21st CENTURY PROFESSIONALS has now been translated into Italian and Russian. The Russian translation was published by Alpina Business Books. Copies of both books are available for purchase from Amazon.com (or visit the bookstore on our website).
UK-based Institute partner, iVIP, has launched iPhone luxury service for millionaires...
Chairman's latest hospitality article,"Ethics? That's HR–I'm busy with Guests" touches on the subject of ethics and morals and shows how these affect the day-to-day operations of every hotel executive and employee – it's not just a matter for Human Resources.
Chairman's latest private service article,"Poor People Skills and the Wealthy" expresses some thoughts that rattle around in the minds of most private and hospitality service professionals (and deep down, those they serve) but rarely see the light of day.
The Institute launches unique training in superior service skills and preventive, supportive and emergency medical care for cabin crew in private jets, and commercial airlines...
A Richey report gave a certain resort's butlers a 3% rating (we'd prefer not to name them for this reason!). The Richey report that followed the Institute's subsequent training showed an improvement of 89%. Not ideal, but closer to it.
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