The International Institute of Modern Butlers
Message from the Chairman
Please feel free to enjoy the information on this web site.
If you would like to enquire about our consulting or training services, may I be so bold as to say that not everyone can afford our rates. They are the highest in the industry for the simple reason that we believe five-star standards are best served by five-star training—which does not mean exorbitant rates, but it does mean that when we write proposals, they are designed to bring about well-trained butlers who are a credit to their employers. We are happy to bid on, and participate in, projects where this is the understanding and the goal.
We cannot endorse training of butlers in a day or two just so a certificate can be issued—the butlers know when they have been trained properly, as do their employers and guests. The simple truth is, it is well-trained butlers, not certificates, that provide superior service.
Please help us maintain standards in the profession.
Thank you,
Steven Ferry
The International Institute of Modern Butlers LLC is dedicated to raising service standards through innovative on-site and long-distance training, consultation, books, and articles that develop, modernize, and adapt the superior service standards of the old-time British butler to service professionals in any industry and market around the world.
Our goal is: Employers well served by employees who are capable of intelligently executed, anticipatory, and invisible service. We increase service levels, morale and efficiency, and so lower costs and turnover.
While the Institute provides all the usual training on mechanical skills, it has found that where employers routinely experience the most disappointment lies in the soft skills of their staff. The Institute’s specialty, therefore, is in the skills and mindset of the traditional butler as applied to the modern world’s service needs.
By focusing on developing the mindset, persona, attitude, reading of employers and communication skills, the Institute’s trainers are able to ground the modern-day employee in the tried and proven approach to service developed by butlers over a millennium.
Whether establishing service for the first time or raising service standards in private, hospitality, or corporate employees, the Institute’s consultants and trainers around the world can help achieve your goals.
INTERESTING EVENTS…
- The Institute is also now partnered with Thailand-based 365Playground to provide butler training and related services to its clients around the world.
- The Institute has partnered recently with
- Butlers & Household Consultancy in Malaysia to provide butler services and training to the region;
- Özel Tatlar in Istanbul, Turkey, to provide continuing education in that country to various sectors and industries, in part through Bosphorous University;
- Swiss-based Danhtin GmbH to provide training for five-star hotels in Vietnam
- The Institute helps innovative Norwegian Cruise Lines to fine tune the butler services on their dozen or more ships with a view to making them the best ship-bound butler services in the world.
- Having trained at the multiple award-winning Six Senses Soneva Gili in the Maldives, the Institute is now a training partner to luxury brand LVMH (Louis Vitton Moet et Chandon Hennessey) Hotel Management in opening their second hotel, Maison Cheval Blanc Randheli in the Maldives.
- The Institute helps pioneer butler-service standards into the high-end retirement community—the first-ever such adoption/adaptation.
- The best-selling book Butlers and Household Managers, 21st Century Professionals has now been translated into Italian and Russian. The Russian translation was published by Alpina Business Books. Copies of both books are available for purchase from Amazon.com (or visit the Bookstore on our website).
- Read the Chairman’s latest hospitality features: Luxury Hotels: The Butler is here to Stay, But will the Guests be Happy Driving Fords?, and Oxymoronic, or Two Sides of the Same Coin?
- Chairman’s latest private-service article, What is Behind the Gyrations of the World Economy and Where is it Going Next? and Poor People Skills and the Wealthy expresses some thoughts that rattle around in the minds of most private and hospitality service professionals (and deep down, those they serve) but rarely see the light of day.
- The Institute launches unique training in superior service skills and preventive, supportive and emergency medical care for cabin crew in private jets, and commercial airlines… read more
- A Richey report gave a certain resort’s butlers a 3% rating (we’d prefer not to name them for this reason!). The Richey report that followed the Institute’s subsequent training showed an improvement of 89%. Not ideal, but closer to it.
- Trendwatching.com declares BRAND BUTLER as the focus for corporations in 2010, confirming that the drive by the Institute to export the Butler Mindset to the corporate sector is bearing fruit. For more information click here. Refer also to Steven Ferry’s July 2010 article in HotelExecutive.com where he discusses this latest global corporate movement and its implications for the world of luxury hotels.
- The Institute has partnered with Harley Street, London, UK-based Suite Collection to offer butler services in the most prestigious and extraordinary of hotel suites in five star hotels around the world.
